Many people are comfortable sharing data in an environment that they believe to be a safe space. But not everyone considers where that health data goes after it has been collected. Today's guest is Katie Lips. Katie is an author and entrepreneur who helps consumers to understand the value of their data and protect themselves online. She is currently creating a data-centric health app with her extensive experience.

Show Notes:

• [0:51] - Katie shares her broad and diverse career in technology.
• [2:06] - The growth of the internet has changed exponentially since its inception.
• [4:04] - Covid opened up everyone's eyes on how useful data is in the health space.
• [5:16] - For many, sharing health data during the pandemic made them nervous.
• [6:19] - Many of us have health tracking apps and devices that collect an enormous amount of data.
• [7:57] - Sharing data means that it could land in the hands of companies that you may not want to have so much information on you.
• [8:43] - Consider who will see your data as it can paint a picture of who you are and your life.
• [10:00] - Fitness trackers use a GPS which is a great tool for runners, but Chris shares an example of how it puts military personnel at risk.
• [12:29] - If you share health data online, like on social media, it is considered personal data and isn't strictly governed.
• [14:05] - Some companies may use social media to determine how healthy someone is.
• [15:36] - The truth is, we don't know who can take that data and use what they want.
• [17:01] - Chris and Katie discuss an example of unintended consequences of using health tracker apps.
• [19:50] - What is a data play?
• [21:23] - Some data is best preserved as saved on a device rather than online.
• [22:52] - It's important to consider what data would be accessed in a breach as a consumer and a business owner.
• [24:14] - The possibility of data being sold to health insurance companies is a scary concept.
• [25:47] - There is a difference between sick care and health care and this space has changed in recent years.
• [27:37] - Can your health choices be held against you with your health provider?
• [29:44] - Chris describes an insurance company incentivizing healthier choices.
• [31:56] - Companies need to be more upfront on what the data shared will be used for. Chris and Katie believe that is something that will become more common.
• [34:30] - Katie describes her startup and health journey.
• [37:07] - Something can be data driven, but doesn't collect a lot of unnecessary data.

Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.

Links and Resources:

• Podcast Web Page
• Facebook Page
• whatismyipaddress.com
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• Easy Prey on LinkedIn
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• Easy Prey on Pinterest
• Eatiful Website
• Katie Lips Website
• Katie Lips on Instagram
• Katie Lips on LinkedIn