We dive into the important aspects of dental health for dogs, focusing on the Protection Plus Brushless Toothpaste. They explain key dental terms such as plaque, tartar, and calculus, and discuss the impact of the recent clinical study on Protection Plus Chews. The findings show a significant reduction in tartar and plaque buildup. Additionally, the importance of astaxanthin, a powerful natural antioxidant, is highlighted. Marketing strategies are also discussed, emphasizing how to effectively pitch Protection Plus Chews to both existing and potential customers.