Welcome to the March health and fitness episode of Off The Record 662.

In this episode, Alyssa is joined by Michaela, personal trainer and owner of Gainz Haus Athletics, to unpack the rise of “Proteinification”—the 2026 takeover you can’t ignore.

From protein-packed coffees to chips, fast food menus everywhere are suddenly flexing their macros. But what’s really driving this surge?

Is protein truly king, or are we being sold a trend?

Tune in for a curious, and slightly skeptical conversation about what’s on our plates—and why. As always, a big thank you to Michaela for sharing her insight!

Presenting Sponsor:

A special thank you to Off the Record’s presenting sponsor, Casey Lott of Langston & Lott Law Firm.

We’re grateful for their continued support of the podcast and its mission, contact Langston & Lott today for your personal injury, product liability and car accident cases. 

Podcast Studio Location Sponsor: 

Mandy Nichols, Nichols & Co. Real Estate 

The Cove, a co-working space in Downtown Tupelo

Audio / Video / Production Sponsors:

See No Hear No and Exceed Technologies

VIBE Aesthetics and VIBE Men’s Health

Collaborative Sponsor: 

Michaela Hauser, Personal Trainer, Owner of Gains Haus Athletics