In this episode of Protein Production Technology International, Keisha Stickland, co-founder and CEO of The Mushroom Meat Company, shares how a personal health journey led her to launch a clean-label, whole-food meat alternative business. She explains how functional mushrooms serve as both nutritional powerhouses and a scalable protein base, offering health benefits without compromising taste or texture. Drawing from her tech background, Keisha details a modular, platform-style approach to product development, enabling rapid iteration using simple, familiar ingredients. She highlights how constraints—financial, ingredient-based, and operational—have driven innovation and market focus. With a mission-first mindset and a lean team, the company aims to redefine meat alternatives by prioritizing real health benefits, culinary versatility, and transparency.