Consumer interest in naturally high protein products has been growing rapidly in Finland, bolstered by mainstream media attention. Sales, especially in the dairy category, have posted significant gains within the past few years. For example, sales of dairy products fromage frais and quark doubled in retail volume terms from 2009-2011. Protein-fortified foods are launching on the back of this trend, and private label products with added protein are expected to be the next big thing in this category.

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