In this episode, Justin Davis and Greg Ross-Munro break down why prototyping is one of the most important steps in building software-driven products or improving service business operations. They explain how prototypes help test whether an idea actually solves a problem before investing serious time and money into building it. The discussion covers practical ways to prototype quickly using spreadsheets, forms, automation tools, and AI-assisted development. They also explore the difference between prototypes and proof-of-concepts—and why entrepreneurs must avoid becoming emotionally attached to early versions of their ideas.