IAB UK's annual National Anti-Click-Through Rate Day returns on Friday 12 February and once again we're putting the focus on measurement, and placing clicks firmly in the past. In this episode, James talks to Mindshare UK's Director of Performance Analytics about left-side versus right-side metrics, digital’s brand building capabilities and how Purple Bricks became the UK's number one agent. Check out all things National Anti-Click-Through Rate Day at iabuk.com/measurement and remember: Don't Be A Clickhead!

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