Prove It: The Client Results Podcast for Coaches & Service Providers

I pushed back my launch.

And weirdly... I feel REALLY freaking good about it.

Today was one of my coaching days, and I went into it feeling overwhelmed trying to do two very different things at the same time:

Wrap up the done-for-you side of my business REALLY well.

AND prepare for a launch.

Turns out, running an agency and a group program at the same time requires a LOT of energetic switching. 😂

And as I’ve been cleaning up not just my kitchen sink offer, but my entire kitchen sink BUSINESS, I’ve gotten really clear on something:

Done-for-you implementation is my Zone of Excellence. It is NOT my Zone of Genius.

I’m really freaking good at it.

People pay me well for it.

I’ve spent years mastering it.

And it drains me.

So in this episode, I’m talking about:

• The difference between your Zone of Excellence and your Zone of Genius
• Why being GOOD at something doesn’t necessarily mean you should build your business around it
• Why I’m intentionally retiring a lucrative income stream
• What I believe my actual Zone of Genius is after six years of doing this work
• Why I’m NOT recommending immediately killing an offer just because you’ve outgrown delivering it
• The expensive mistake I made years ago when I shut down my profitable group program to launch a lower-ticket template shop
• Why sometimes your Zone of Excellence needs to fund your transition into your Zone of Genius
• The two options I was considering for wrapping up our remaining done-for-you clients
• Why I ultimately decided to push the Systems Over Stress launch into November
• The question my coach asked that made the decision feel really obvious
• Why giving myself more time means fewer sleepless nights, fewer skipped workouts, and a launch I can actually be fully present for

October gets to be about CLOSING OUT.

I want to wrap up every remaining done-for-you client beautifully and put a pretty freaking bow on this era of the business.

Then I want to walk into November with a completely clean slate and say:

LET’S LAUNCH THE THING.

I could have technically done both.

But just because you CAN carry everything at once doesn’t mean that’s how you want to run your business.

And for maybe the first time, I had the financial breathing room, the coaching, and the self-awareness to simply buy myself more time.

—

👋CONNECT WITH ASHLEY

Threads: https://www.threads.net/@systemsoverstress

Instagram: https://www.instagram.com/systemsoverstress/

YouTube: https://www.youtube.com/@systemsoverstress

Website: https://systemsoverstress.co/

✨ FREEBIE: CLIENT RESULTS ROADMAP GENERATOR

Build your free Client Results Roadmap to define the result you want to be known for, what you should be tracking, and the proof you want to collect.

👉 Build Your Free Client Results Roadmap

☎️ WORK WITH ME: Ready to actually set up the systems to track your client results?

Book a sales call to talk about how we can build your client results tracking system so you know who’s winning, who’s slipping through the cracks, and whether your offer is getting the results you promise.

👉 Book a Sales Call

I think sometimes when you delegate enough of your business, you can forget that you’re actually REALLY GOOD at doing the things. 😂

Today I’m coming off four straight hours of client delivery, including a three-hour VIP Day where we clarified a client’s result, built her results tracking, and set up her Client Hub basically from scratch.

We finished EARLY.

And I walked away thinking:

Oh yeah. I know what the hell I’m doing.

Welcome back to my Results-Focused Offer Refresh, where I’m taking you behind the scenes as I simplify my offers, get closer to my clients, increase profitability, and basically clean up not just my kitchen sink offer... but my kitchen sink BUSINESS.

In this episode, I’m talking about:

• What I learned from stepping back into a three-hour VIP Day after phasing myself out of most custom client work
• Why focusing on CLIENT RESULTS completely changed how I approached the systems we built
• How getting back into delivery is confirming that I’m taking Systems Over Stress in the right direction
• Why I’m feeling weirdly nostalgic about wrapping up my done-for-you era
• The way I’m thinking about frustrating parts of my business as “the last time I have to do it this way”
• Why I want my business AND my boundaries to feel unrecognizable by the end of the year
• How my Client Hub is keeping me grounded while I make a million changes at once
• What happened when I ran payroll, reviewed my P&L, and handled bookkeeping tasks myself after letting go of my OBM
• The little opportunities to increase profitability that I’m noticing now that I’m deeper inside the business again
• Why doing more myself right now does NOT mean I plan to do everything myself forever

This is definitely a WORKING season of my business.

But instead of looking at everything I’m doing and thinking, “Oh my God, why am I doing this myself?”

I keep thinking:

This is probably the last time I’m going to do it this way.

October is my month to wrap up the loose ends.

Finish the old client work. Clean up the systems. Get closer to delivery. Understand the numbers. Find the unnecessary expenses. Close out this version of the business REALLY freaking well.

Because I want November to feel like a clean slate.

Not an entirely different business.

Just a new version of it that feels significantly different to run.

—

👋CONNECT WITH ASHLEY

Threads: https://www.threads.net/@systemsoverstress

Instagram: https://www.instagram.com/systemsoverstress/

YouTube: https://www.youtube.com/@systemsoverstress

Website: https://systemsoverstress.co/

✨ FREEBIE: CLIENT RESULTS ROADMAP GENERATOR

Build your free Client Results Roadmap to define the result you want to be known for, what you should be tracking, and the proof you want to collect.

👉 Build Your Free Client Results Roadmap

☎️ WORK WITH ME: Ready to actually set up the systems to track your client results?

Book a sales call to talk about how we can build your client results tracking system so you know who’s winning, who’s slipping through the cracks, and whether your offer is getting the results you promise.

👉 Book a Sales Call

Can you run your business while you’re sad?

Today’s Results-Focused Offer Refresh update is a little different because, honestly, I spent a LOT of today crying.

I got some unexpected news in my personal life. I left my Pilates class early because I couldn’t focus. My workday absolutely did NOT go according to plan.

And I also have a launch coming up.

I have a sales page that needs to get done. Coaches who need time to review it. Existing clients to support. Done-for-you projects I’m wrapping up. Travel coming up. And a whole business that doesn’t stop existing because I’m having a hard day.

In past seasons of my life, something upsetting happening could easily turn into, “Well, I guess I can’t work today.”

Today, I’m learning how to hold both.

I can be sad AND keep running my business.

In this episode, I’m talking about:

• What happened when my personal life completely derailed the workday I had planned
• Why I let myself fully crash out and cry instead of pretending I was fine
• The boundaries I put in place so I could stop waiting for another text or update and get back into my work
• Why I’m still getting my sales page to my coaches TODAY, even though it isn’t completely finished
• How “done is better than perfect” is showing up during this launch
• Why I’m thinking about discipline as a gift to Future Ashley instead of “fuck your feelings and follow the plan”
• The things I know I HAVE to prioritize during high-capacity seasons so tomorrow doesn’t become even harder
• Why going to the gym, eating in a way that makes me feel good, and taking care of myself become MORE important when business is busy
• How I’m balancing launching, client delivery, travel, relationships, and taking care of myself
• Why I’m trying to take some of the financial pressure OFF this launch instead of gripping onto “this HAS to work”

I’m not saying there aren’t days when you need to call it.

There absolutely are.

But I’m getting much better at recognizing the difference between “I genuinely need to stop today” and “I’m having feelings, and I can have those feelings while still doing the things I said I was going to do.”

Today wasn’t my most productive day.

But I cried. I turned off my phone. I worked on my sales page. I showed up for my client. I recorded this Live.

And now I’m going to the gym. 😂

Sometimes that’s what running a business looks like.

I spent years building Systems Over Stress so that I DIDN’T have to personally deliver every part of it.

I hired co-coaches. They answered support tickets. They coached our clients. I could see everything happening behind the scenes, but I didn’t have to be the person doing it.

And honestly? I still think that’s a completely valid way to scale an offer.

But as I started this Results-Focused Offer Refresh, I realized something:

I needed to get back inside my own program.

Not because my co-coaches weren’t doing a great job. But because as the founder, there is inevitably some distance between you and your clients when you’re no longer the person delivering the offer every day.

And if I’m going to completely refresh this offer around getting my clients better results, I want to be BOOTS ON THE GROUND again.

In this episode, I’m talking about:

• Why I’m personally answering support tickets, reviewing Client Results Roadmaps, and getting deeply involved in delivery again
• What I think founders need to consider when they scale delivery through co-coaches
• Why I want to personally deliver the new curriculum before eventually handing pieces of it off again
• What I’m learning from reviewing completely different offers going through the same client results process
• How talking to existing clients made me realize some of the BEST parts of my program were barely mentioned on my sales page
• The new flow I’m creating inside Systems Over Stress now that I’m crystal clear on the result
• Why I rebuilt my sales page in a simpler no-code tool so I can actually update it as the offer evolves
• How I’m making the Client Hub more modular so existing Airtable users don’t have to start from scratch

I’m also getting into a question that came up after I shared another coach’s onboarding experience:

Is it okay to gate content until your clients complete something?

I’m sharing why I actually think clients often WANT a more guided experience, how I’m using gating inside my own curriculum, and where I draw the line between guiding someone through the process and making them jump through unnecessary hoops.

And finally, I’m sharing some coaching I got after I started obsessing over affiliate clicks and launch numbers, and the reminder I needed that constantly analyzing every tiny number is NOT how I’ve created my best results.

The biggest theme of this entire refresh continues to be:

Get closer to the result.

Get closer to your clients.

Then let what you learn change the offer.

What happens when you recommit to getting your clients ONE clear result... and immediately start thinking about all the past clients who came through your offer BEFORE you had that clarity?

Welcome to the Results-Focused Offer Refresh, the newly renamed version of my Cleaning Up My Kitchen Sink Offer series.

I’m still taking you behind the scenes of revamping my six-year-old group program, Systems Over Stress, but I’m looking at EVERYTHING through one lens:

How do I get my clients even better results?

And today, we’re talking about the shame spiral that can happen when you finally start looking closely at your client results.

I currently have 48 clients coming up for re-sign, and I’ve been going through their data, getting on calls with them, and asking what result they actually got from the program.

And what I’m realizing is that just because they didn’t get the ONE result I’m focused on now doesn’t mean they didn’t get a result.

They joined a choose-your-own-adventure offer. And they chose their own adventure.

In this episode, I’m talking about:

• How I’m thinking about past clients as I narrow my offer around one clear result
• Why not having perfect results data doesn’t mean your clients didn’t get results
• What I’m doing when I realize I don’t actually know what happened with a client
• How having one centralized Client Hub is helping me find quiet clients and proactively reach out
• What I’m learning from my end-of-program and re-sign calls
• How those conversations led me to create a new advisory add-on for clients who want more access and support
• Why I streamlined my team and am relying more heavily on my own systems again
• A behind-the-scenes look at the masterclass and affiliate program I’m building for my next launch
• How I’m balancing taking care of the clients already inside my offer while preparing to sell it to the next group

The biggest reminder I’m giving myself is this:

You can’t change how you tracked results a year ago. But you CAN decide how you’re going to track and improve them going forward.

Look at the data you have. Talk to your clients. Figure out what result they got. Find the people who need more support.

Then use what you learn to make the next version of your offer even better.

What if you start tracking your client results... and you don't like what you find?

Welcome to Part 7 of Cleaning Up My Kitchen Sink Offer, where I’m taking you behind the scenes as I simplify and revamp my six-year-old group program, Systems Over Stress, in real time.

Today, I’m doing something I honestly wish I had been doing MUCH more diligently all along:

I’m going through the roughly 100 clients inside Systems Over Stress one by one and asking:

Did they get the result? If not, WHY?

Because having a list of your clients isn’t enough.

I don’t just want to know who’s active, who paid, or whose contract is ending. I want to know their RESULT STATUS.

In this episode, I’m talking about:

• Why I’m going through every current client and looking at where they stand
• What I’m doing when a client’s result status is completely unknown
• Why your quiet clients are the ones who can easily slip through the cracks
• How I’m deciding who should renew, who might NOT be a fit for the new version of the offer, and who could become a case study
• The shame that can come up when you finally start looking closely at your client results
• Why avoiding the data doesn’t change what’s happening inside your offer
• The VERY simple client results dashboard I think every coach and service provider should have
• The four numbers I want to know about my clients: total clients, clients who achieved the result, percentage who achieved it, and average time to result
• How I’m mining YEARS of client data and 550+ curriculum completion forms for results and testimonials
• Why looking this closely at my current clients makes me feel more in integrity selling the offer to the NEXT group of clients

I’m also sharing some coaching I got after yesterday’s messaging flop and the deeper reason I realized I was obsessing over a few words in my webinar title instead of just COMMITTING to something and marketing it.

But my biggest takeaway today?

Rip off the Band-Aid and look at your client results.

Maybe you discover 80% of your clients are getting the result. AMAZING. Now you have receipts.

Maybe it’s 20%.

Okay. Now you know.

And instead of guessing, you can start asking the much more useful question:

How do we get that number up?

—

👋CONNECT WITH ASHLEY

Threads: https://www.threads.net/@systemsoverstress

Instagram: https://www.instagram.com/systemsoverstress/

YouTube: https://www.youtube.com/@systemsoverstress

Website: https://systemsoverstress.co/

✨ FREEBIE: CLIENT RESULTS ROADMAP GENERATOR

Build your free Client Results Roadmap to define the result you want to be known for, what you should be tracking, and the proof you want to collect.

👉 Build Your Free Client Results Roadmap

☎️ WORK WITH ME: Ready to actually set up the systems to track your client results?

Book a sales call to talk about how we can build your client results tracking system so you know who’s winning, who’s slipping through the cracks, and whether your offer is getting the results you promise.

👉 Book a Sales Call

I cleaned up the offer. I launched the new curriculum. I feel REALLY freaking good about what we’re selling.

And then I sent out my new webinar registration page...

And barely anybody clicked. 🫠

Welcome to Part 6 of Cleaning Up My Kitchen Sink Offer, where I’m taking you behind the scenes as I simplify and revamp my six-year-old group program, Systems Over Stress, in real time.

Today’s lesson: getting clear on your offer and figuring out how to TALK about that offer are two completely different things.

I know the offer is good. I know what result I want my clients to get. I’m looking at the curriculum, testimonials, and results and feeling more confident in the actual product than I have in a long time.

But now I have to figure out how to translate all of that gold to someone who has never heard of me before.

In this episode, I’m talking about:

• What happened when I sent my brand-new webinar messaging to my list and got way fewer clicks than I expected
• The feedback I got from BOTH of my coaches about why the new messaging wasn’t landing
• Why I’m going back to messaging that has worked for me for years instead of trying to make a total 180
• How I’m adding a client-results lens to messaging my audience already understands
• The difference between second-guessing your OFFER and second-guessing how you’re communicating it
• Why I needed to clean up the actual product before I could confidently go back into launch mode
• How I’m learning to tolerate the uncertainty of doing a bunch of work before knowing whether it’s going to pay off
• The very simple strategy behind these daily Instagram Lives and why they’ve gotten me unstuck with content

This is the messy part of changing an offer.

You can get crystal clear internally and STILL have to experiment until you figure out the words that make someone else go, “OH. I need that.”

So I’m not blowing up the offer again.

I’m changing the words. Testing them. Getting feedback. Keeping what already works. And continuing to show up until the messaging clicks.

UNCERTAINTY TOLERANCE PODCAST MENTIONED IN EPISODE: https://open.spotify.com/episode/5okNqsk5aEwV7R2Yujm1ls?si=5911e57a4a324aa5

—

👋CONNECT WITH ASHLEY

Threads: https://www.threads.net/@systemsoverstress

Instagram: https://www.instagram.com/systemsoverstress/

YouTube: https://www.youtube.com/@systemsoverstress

Website: https://systemsoverstress.co/

✨ FREEBIE: CLIENT RESULTS ROADMAP GENERATOR

Build your free Client Results Roadmap to define the result you want to be known for, what you should be tracking, and the proof you want to collect.

👉 Build Your Free Client Results Roadmap

☎️ WORK WITH ME: Ready to actually set up the systems to track your client results?

Book a sales call to talk about how we can build your client results tracking system so you know who’s winning, who’s slipping through the cracks, and whether your offer is getting the results you promise.

👉 Book a Sales Call

I THINK I DID IT. 🧹

Welcome to Part 5 of Cleaning Up My Kitchen Sink Offer, where I’ve been taking you behind the scenes as I simplify and revamp my six-year-old group program, Systems Over Stress, in real time.

And today is a BIG milestone: the brand-new curriculum is officially LIVE for my existing clients.

After spending the weekend recording, building, tinkering, questioning whether everyone was going to hate it, and forcing myself to ship Version 1 anyway... my clients are actually inside of it.

And I’m inviting them to tell me what’s broken, what’s confusing, and what could be better.

Which, as someone who has historically been TERRIFIED of negative feedback, is a pretty big deal.

In this episode, I’m talking about:

• What it felt like to finally roll out the new curriculum to my existing clients
• Why I’m actively ASKING clients to find bugs, glitches, and confusing parts
• How my relationship with client feedback has changed as I’ve grown my business
• Why getting deeply involved in client delivery again has made me MORE excited to sell
• The connection between having proof your offer works and being able to market it with your full chest
• Why I think being good at BOTH sales and delivery is essential if you want to grow
• What I’m working on next as I shift from curriculum mode into launch mode
• My thoughts on what happens when growing offers, events, and businesses inevitably make mistakes

One of my biggest realizations through this whole process is that when you become shaky about the results your offer gets, you become shaky about selling it.

It’s a lot easier to show up and say, “THIS PROGRAM WORKS,” when you have mountains of receipts showing you that it actually does.

So the curriculum is live. The kitchen sink has officially gotten a MAJOR cleanup.

And now?

It’s time to sell the thing.

—

👋CONNECT WITH ASHLEY

Threads: https://www.threads.net/@systemsoverstress

Instagram: https://www.instagram.com/systemsoverstress/

YouTube: https://www.youtube.com/@systemsoverstress

Website: https://systemsoverstress.co/

✨ FREEBIE: CLIENT RESULTS ROADMAP GENERATOR

Build your free Client Results Roadmap to define the result you want to be known for, what you should be tracking, and the proof you want to collect.

👉 Build Your Free Client Results Roadmap

☎️ WORK WITH ME: Ready to actually set up the systems to track your client results?

Book a sales call to talk about how we can build your client results tracking system so you know who’s winning, who’s slipping through the cracks, and whether your offer is getting the results you promise.

👉 Book a Sales Call

What happens when cleaning up your offer turns into obsessing over every tiny detail of your NEW curriculum?

Welcome to Part 4 of Cleaning Up My Kitchen Sink Offer, where I’m taking you behind the scenes as I simplify and revamp my six-year-old group program, Systems Over Stress, in real time.

I gave myself a hard deadline: the new curriculum is going LIVE to my clients on Monday.

And thank God I did, because I could easily spend another month tinkering with this thing.

Over the last few days, I’ve been re-recording curriculum AND building an entirely new custom client portal. There is always another button I could move, lesson I could re-record, workflow I could improve, or tiny detail I could obsess over.

So in this episode, I’m sharing the reminders I’m using to get myself out of the perfectionism loop and actually SHIP IT:

• Why I gave myself a hard deadline to get the new curriculum into my clients’ hands
• Why “my clients are going to LOVE this as-is” has become my current mantra
• How I’m reminding myself that this is Version 1, not the final version
• Why feedback from your clients is a gift, especially when you’re launching something new
• Why you can’t actually know what needs to be improved until real clients use it
• How getting crystal clear on ONE client result has made every curriculum decision easier
• A behind-the-scenes look at the custom client portal I’ve been building
• How I’m thinking about balancing client delivery AND selling as I head into my next launch

Your curriculum does not have to be perfect to change your clients’ lives.

Get Version 1 into their hands. See what works. Find what’s confusing. Fix what’s broken. Keep iterating.

Because if you’re actually committed to getting your clients better results, your curriculum is never really going to be “done” anyway.

—

👋CONNECT WITH ASHLEY

Threads: https://www.threads.net/@systemsoverstress

Instagram: https://www.instagram.com/systemsoverstress/

YouTube: https://www.youtube.com/@systemsoverstress

Website: https://systemsoverstress.co/

✨ FREEBIE: CLIENT RESULTS ROADMAP GENERATOR

Build your free Client Results Roadmap to define the result you want to be known for, what you should be tracking, and the proof you want to collect.

👉 Build Your Free Client Results Roadmap

☎️ WORK WITH ME: Ready to actually set up the systems to track your client results?

Book a sales call to talk about how we can build your client results tracking system so you know who’s winning, who’s slipping through the cracks, and whether your offer is getting the results you promise.

👉 Book a Sales Call

What happens to your existing clients when you decide to completely clean up, niche down, or change the result of your offer?

Welcome to Part 2 of Cleaning Up My Kitchen Sink Offer, where I’m taking you behind the scenes as I revamp my six-year-old group program, Systems Over Stress, in real time.

In this episode, I’m showing you what I actually worked on behind the scenes today: taking a HUGE library of trainings, templates, and resources and turning it into a much simpler curriculum built around one clear result.

Instead of teaching everything you could possibly do in Airtable, Systems Over Stress is becoming a clear five-step path to building and rolling out your client results tracking system.

I’m also answering one of the biggest questions I’ve gotten since starting this series: What happens to the clients who already paid for the old version of your offer?

We’ll talk about:

• How I’m turning a five-week live challenge into my new core curriculum
• Why I tested the new result with existing clients before rebuilding the entire program
• The five steps that now make up the core Systems Over Stress curriculum
• Why I’m turning long trainings and forms into a clearer, more interactive client experience
• What I’m keeping for existing clients who bought the “kitchen sink” version
• How I’m handling clients who are about to re-sign into the new version
• Why getting more specific has actually helped existing clients re-engage with the program
• Why cleaning up your offer doesn’t mean taking away something your clients already paid for

The simple answer for your existing clients is: give them what you promised them.

But that doesn’t mean you have to keep selling and delivering that version of your offer forever.

If you’ve been wanting to simplify your offer but keep thinking, “Okay, but what do I do with everyone who’s already inside?” this episode is for you.