Why evidence is so important for scaling innovation A good idea will sell itself, right? Unfortunately not – Emerson was spectacularly wrong when he suggested that all you needed to do was build that better mousetrap to have the world beating a path to your door.

This podcast explores the crucial role which evidence plays in getting innovations adopted.

⁠ You can find a transcript here,⁠ together with many other innovation resources including video, audio, cases, tools, even some songs!