Too many law firms spend heavily on ads, SEO, or the “latest marketing trend” without first laying the groundwork for success. The result? Burned budgets, scattered strategies, and frustration when the phone still doesn’t ring.

In this episode of The Law Deals Podcast, I sit down with Carrie Flynn, founder of Virtual Simplicity and a marketing strategist for professional service firms, to cut through the noise. Carrie shares her journey from classroom teacher to trusted advisor for attorneys, financial planners, and consultants, helping them design marketing systems that actually work.

We dig into the mistakes that drain law firm marketing budgets, the importance of defining your ideal client, and how to craft a message that resonates with the right people. We also explore the balance between being the “face of the firm” and building scalable systems that increase your firm’s long-term value.

If you’re ready to stop guessing with your marketing and start building a strategy that generates consistent, qualified leads, this conversation will show you the path forward.