How can a business make use of marketing and handle leads for the benefit of their company? In this episode of The Academy Presents: Real Estate Investing Rocks, we welcome back Branden Cobb, MBA. Branden dives into the reality of how data is collected and used to target potential customers. He shares the importance of the lead collection, utilizing IP address tracking, pixel tagging, and being aware of when we are providing permission for companies to access our data.

Join Angel and her esteemed guest discuss the best practices such as meeting in public places for safety reasons and confirming that people are coming alone to an appointment prior to the meeting.

Tune in now as Branden shares how data can be used in marketing and how to handle leads properly!

[00:00 - 01:38] Unlocking The Benefits Of Data Collection

• Angel welcomes back, Branden Cobb!
• Data scraping can be time-consuming and difficult
• Making lead collection easy by not collecting more information than necessary

[01:39 - 03:37] Proven Strategies For Lead Generation

• Pixel tracking to track IP addresses and match them with data
• Leads with certificates are more valuable and can be used to prove contact with authorized
• What is a sales funnel?
• He suggests contacting the potential leads multiple times and spread-out contact over a period of time

[03:38 - 16:07] Outsource, Internalize, And Cadence For Maximum Profitability

• Automate confirmation and reminders for scheduled appointments
• Make contacts quickly after a lead is generated
• Outsourcing lead generation and then internalizing it for more profit
• Leads become more valuable as they move down the funnel

[16:08 - 21:38] Closing Segment

• Branden shares how data can make use of marketing and handle leads!
• Tune in to this episode to learn more about Branden!

Tweetable Quotes:

“The higher up in the funnel and you catch them, the more profitable because as they get closer to making a decision, they become more valuable people sell them for more money. And if you're buying leads from any source.” – Branden Cobb

“We need to prove the concept and that it's working and that they're converting and then slowly start to bring it in.” – Branden Cobb

You can connect with Branden Cobb through his:

LinkedIn: Branden Cobb

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