Discover how Lyuba Meystelplatz built and scaled employee advocacy from scratch. This episode with Lyuba, Senior Social Media Strategy Manager at IDeaS Revenue Solutions, is a must-listen for anyone seeking to establish a thriving employee advocacy program. Lyuba shares her journey from pioneering manual programs with spreadsheets in 2012 to leading a sophisticated, data-driven initiative today.

Learn how she navigated the challenges of no budget, secured crucial executive buy-in, and transformed leadership involvement into a powerful asset. You'll get practical, no-nonsense insights into measuring real success, from earned media value and multilingual content to impact across the sales funnel. Lyuba also reveals her proven tactics for keeping advocates engaged in the long term, ensuring your program's longevity and influence.

This episode offers actionable strategies for senior marketers, employer brand leads, and social media managers looking to refine their B2B marketing and social media approaches. Stop guessing and start building a robust employee advocacy program that delivers measurable results.

We're working on the 2026 Employee Advocacy Benchmark Report and want to ensure it addresses the challenges you're facing. To understand your biggest challenges, we'd love for you to contribute to the report. It takes just 6-7 minutes to complete the survey, and you’ll have the chance to be quoted in the final report.

Want to level up your employee advocacy game? Don't miss out! Grab your FREE copy of Bradley Keenan's book Employee Advocacy: 101 Cheat Codes and unlock the secrets to boosting reach, influence, and engagement.

Assess your program's strengths with our Employee Advocacy Health Check.

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