As marketers and sales heads we all have varying goals; from acquiring new leads, increasing conversions, or building brand awareness. Regardless of our goals, content plays a crucial role in the achievement of these. Head of Marketing at Finmark, Nicole Markisohn dives into the value of content for their growing start-up and how it is crucial to support each buying journey stage, use the problem language, add value and provide education. Finmark makes financial modeling easy; turning a daunting and unexciting, yet necessary task, into something collaborative, simplified, and strategic. Listen in to hear how Finmark has leveraged Product Hunt and how Nicole thinks about the website.