This is the first episode of this our new show, Innovation: Design + Deliver, which we're launching from this channel. We will refine that later (you'll get the joke when you hear this podcast).

Ethan and Mia both sold shoes for a manufacturer. One day, they both traveled to a rural part of their sales territory to investigate and report back on market potential. Ethan's report to his manager stated that "Nobody wears shoes- There is no potential here." Mia's report was different...