A lot of people believe opportunity knocks only once and you better succeed. But what do you do with failure in that context? Leadership communication expert John Bates experienced one of his biggest failures with a company called BIGWORDS.com of which he was a co-founder. Being essentially the evangelist for the company, he was on TV and press all the time, talking at conferences, and going around visiting the employees, only to have the rug pulled from under him during the dotcom downturn. The company going under because of his ego was a big wakeup call for John where he learned the hardest lesson of his life, which is to let go of his super tight focus on money and shift it on providing value.

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