In this debut podcast appearance, we sit down with the man known in the industry as "The Fixer.". With a career spanning three decades, he has transitioned from the underground Grime scene to the UK’s largest mainstream attractions .

We explore his accidental entry into Winter Wonderland, where a single phone call about printing cups led to him becoming the Event Director for a 3.5-million-person operation . Parallel to this, we dive into his work with NothingSorted.com, where he captured the raw, unfiltered rise of UK Garage and Grime . From the chaos of the Astoria shooting to the controversial Form 696 that effectively banned a generation of music, this episode is a masterclass in resilience, pivoting, and the importance of "giving people their flowers" while they can still smell them.

Key Takeaways

The Winter Wonderland Lorry Disaster: How a 6:00 AM mistake with a 40-tonne Arctic lorry led to a life-changing meeting with the event's owner .

The "Fixer" Mentality: Putting out fires before they happen and managing the military-grade logistics of the Bavarian Village .

Banning UK Music: A deep dive into Form 696 and how police profiling forced Grime and Garage further underground .

Gunshots at Ali Pally: Recounting the legendary 2001 Universal Sounds event and why the police made the rare choice not to shut it down .

The VHS to Digital Journey: Preserving over 1,000 mini-DV tapes of Grime history and the battle to reclaim his content from YouTube .

Celebrity Encounters: Introducing Robbie Williams to the stage and hosting superstars like Simon Cowell and Virat Kohli in the VIP .

Timestamps

[00:03:50] The Krombacher Beer connection: How a cricket match led to a business empire .

[00:07:05] The "Alan Sugar" moment: Racing down Edgware Road for TV screens and HDMI cables .

[00:11:45] What it really takes to be the Event Director of the Bavarian Village.

[00:17:45] Addressing the critics: Is Winter Wonderland actually overpriced? .

[00:24:45] The Astoria Shooting: The day the Grime scene changed forever .

[00:30:35] "All Lethal B tracks are banned": The war between the police and the DJ booth .

[00:41:45] The Mosh Pit vs. The Grime Crowd: Understanding cultural perceptions of "trouble" .

[00:52:45] Creating the first-ever Grime DVD in 2002 .

[01:01:45] Reclaiming the archives: The fight with YouTube and Meta .

Muks Social Links

https://www.instagram.com/muks.nuthingsorted?igsh=MjVvemVvN2JuY3Br

https://www.youtube.com/@nuthingsorted

In this episode of Provocateurs, we are joined by Marc and Tony, the driving forces behind the legendary house music brand Love To Be. Spanning over three decades, the brand has evolved from a mid-90s weekly residency in Sheffield to a global touring powerhouse and festival organiser.

Tony shares the "back of a fag packet" origins of the brand's iconic logo and how a blagged DJ gig led to a life without ever having a "proper job". We dive into the brutal reality of the music industry’s shift, discussing why bar culture and artist fees contributed to the death of the super club, and how the "original party people" of the 90s are actually messier than the modern Gen Z raver.

Key Takeaways

The 32-Year Legacy: How Love To Be stayed relevant across three decades by staying true to house music roots while evolving into the festival market.

The Death of the Nightclub: An insider look at how consumer habits changed and why expensive headliners made club residencies unsustainable.

Scaling to Festivals: The "pinch-me" moment of walking out to a sea of 6,000 people on Royal Land in Harrogate.

The VIP Experience: Why modern ravers want luxury—from hair and makeup stations to a "Confessions Booth" with a nun for clubbing sins.

Wild Stories: Tony and Marc recount the "dirty protest" on a 90s dance floor and the 24-hour party culture of Leeds.

The Sober Generation: Why Gen Z is the most sensible generation of ravers yet, while their parents are still going wild.

Timestamps

[00:01:10] The 32-year origin story of Love To Be.

[00:10:45] Why the era of the Super Club came to an end.

[00:18:15] Moving from the club booth to organizing 6,000-person festivals.

[00:41:40] Why 90s ravers are wilder than Gen Z.

[00:43:40] The infamous "dirty protest" story.

[01:02:20] Inside the VIP: Confessions booths and fairground games.

LovetoBe Tickets

https://www.lovetobeevents.co.uk/events-1

Lovetobeevents Links

https://www.instagram.com/lovetobeevents/

https://www.facebook.com/lovetobeevents

https://www.youtube.com/@lovetobeevents

In this deep-dive episode of Provocateurs, we sit down with Kieran Lindsay, a 17-year Dubai veteran and founder of the Be More Than Group. Moving to the Middle East at just 23 years old—long before it was the global "influencer" hub it is today—Kieran witnessed the evolution of Dubai from a "Wild West" startup town into a global powerhouse .

Kieran shares the unfiltered reality of his early days in commission-only financial sales, which he describes as "Wolf of Wall Street-esque," and how those high-pressure "smash and grab" tactics formed the foundation of his business empire . We discuss the current "massive reset" happening in Dubai, the challenges of managing the Dubai World Cup during unprecedented floods and regional "boom booms," and why he believes the industry has temporarily "lost its soul" .

Key Takeaways

The Early Days: Moving to Dubai in 2009 when it was "frowned upon" and the world was in a credit crisis .

Wolf of Wall Street Beginnings: The grueling reality of cold calling, power hours, and selling the dream in an unregulated market .

The Post-COVID "Steroid" Era: How the hospitality industry exploded after 2020 and why the current slowdown is a necessary reset for the city .Managing Crisis: The logistics of the Dubai World Cup, dealing with $12 million stakes, licensing issues, and 2,000 trucks on the road for flood control.

The "New School" vs. The OGs: Why the younger generation of partiers prefers "bougie" beach clubs over traditional all-inclusive value .

The Power of the Pivot: Kieran’s philosophy on business survival: "I would rather have 10% of something than 100% of nothing".

00:00:15 – Intro & The Dubai World Cup: Discussion on the prestige of the event and the $12 million prize for the winner .

00:01:20 – The 5-Month Struggle: Dealing with the Dubai Racing Carnival and the logistical nightmare of managing 4,000 people during floods .

00:02:45 – Surviving the "Boom Booms": Navigating regional unrest and licensing issues during the project's peak .

00:03:50 – Financial Reality: Scaping through the project without losing money in a high-risk environment .

00:05:50 – Moving in 2009: Arriving at age 23 during the global credit crisis when moving to Dubai was "frowned upon" .

00:07:05 – The "Millionaire by 30" Dream: Being sold the vision of international success at a Heathrow seminar .

00:07:45 – The Wolf of Wall Street Era: The "smash and grab" reality of cold calling and commission-only financial sales .

00:10:00 – Be More Than Group: Overview of the five divisions: Events, Agency, Entertainment, Families, and Dance .

00:13:30 – Pre-COVID vs. Post-COVID: The transition from niche, local clubs to the "Super Club" era of White and Zero Gravity .

00:14:45 – The "Steroid" Era: How the industry exploded after the 2020 reset and the rise of massive festival brands .

00:16:15 – The New School Crowd: Why the younger generation prefers "bougie" beach clubs over traditional all-inclusive brunches .

00:18:00 – Losing the Soul: Why the industry has lost the community support that existed between 2016 and 2019 .

00:20:30 – The "Massive Reset": Why the current economic and political slowdown is a necessary "cleansing" for the city .

00:22:45 – Pivot, Pivot, Pivot: The importance of adapting business models to residential community venues rather than tourism .

00:25:30 – Trusting the System: Why the Dubai government’s $1 billion injection into hospitality is a game-changer .

00:28:15 – Safety Perceptions: Addressing the UK press’s "World War III" narrative versus the reality on the ground .

00:32:00 – Regulation Growth: Moving from the "Wild West" to high-standard health and safety on construction and event sites .

00:36:15 – The Power of Partnership: Why Kieran would rather have "10% of something than 100% of nothing".

00:40:00 – Final Advice: Encouraging hospitality owners to gamble on new concepts to keep the money flowing .

Kieran Links

https://www.instagram.com/followkieran/

https://www.instagram.com/bemorethanevents/

https://www.bemorethanevents.com/

In this high-octane episode of Provocateurs, we are joined by the "multifaceted icon" DJ Nikki Beatnik. With over 30 years in the industry, Nicki has toured six continents, played in 70 countries, and acted as the music director for global stars like Kelis.

Nikki pulls back the curtain on the "hot mess" of the modern music industry, from the death of UK club culture with 80% of clubs now closed to the "streaming scam" where artists need 4 million streams just to make minimum wage. Most importantly, Nikki shares her harrowing personal story of nearly dying in childbirth and the "superhuman" hustle of returning to the DJ booth just two weeks later in C-section pants. We also explore the global explosion of her brand, Mums That Rave, which has reached 100 million views by empowering women to reclaim their identity through dance.

Key Takeaways

The 10,000 Hour Rule: Why playing small, messy club gigs is the only way to truly learn the craft of DJing compared to modern TikTok fame.

The Industry Regression: Why festival lineups have moved back toward being 90-100% male despite the surge of talented female DJs.

The "Streaming Scam": The reality of earning £0.003 per stream and how fake playlists and AI are squeezing out independent creators.

Childbirth & Survival: A raw account of losing four pints of blood in an emergency C-section and the pressure to "fake it" back on stage while still pumping breast milk.

Mums That Rave: How Nicki created a global safe space that bypasses the "beige Instagram mom" stereotypes.

The Power of Club Culture: How nightlife serves as a melting pot for fashion, style, and social change across generations.

Timestamps

[00:03:27] Playing the first club gig at 17.

[00:08:20] The decline of UK nightlife: Why 80% of clubs are gone.[00:15:18] The physical hardship of carrying 60kg of records and facing assault at work.

[00:29:07] The math of streaming: Why the current system is "rubbish" for artists.

[00:32:44] Why Nicki refuses to talk about age on her platforms.

[00:40:58] The birth story: Nearly dying and the 6-week "eternity" away from the decks.

[00:57:28] The birth of "Mums That Rave" and hitting 100 million views

In this unfiltered and high-stakes episode of Provocateurs, we are joined by Cherelle Jay, the force behind the global dance empire Heels & Feels. From the West End stage to the boardroom, Cherelle reveals the "savage" reality of building a multi-business brand while navigating the isolation of being a high-visibility founder.

Cherelle opens up about the trauma that nearly broke her—from an ex-partner robbing her home and car to the "social punishment" women face for owning their sexuality and financial independence . We discuss her raw experiences living in Dubai during regional unrest, why she believes "manifestation" without strategy is a lie, and the internal strategy behind rebranding her famous "Get Pussy Paid" mastermind to Presence Pays .

Key Takeaways

The Identity Crisis of Relocation: Why Cherelle felt she hit the "end of the road" in London and moved to Dubai to see who she was without the noise of her hometown .

Dubai Unfiltered: A firsthand account of living on the Palm while missiles are being intercepted overhead and why the community is pulling together despite the "eerie" quiet .

The Business of Sisterhood: Moving past "empowerment" as a buzzword to the hard numbers of franchising, including overseeing 1,700+ new bookings.

The "Beta" Man & High Visibility: Why successful women are often socially punished before they are respected, and the impact of dating men who are intimidated by financial independence.

Rebranding "Pussy Power": Navigating the digital footprint and the nuances of using one's body as a business asset while planning for a future of marriage and children .

The Narcissistic Pursuit: Why entrepreneurship is a "narcissistic pursuit" and how that conflicts with the selfless act of being in love .

Timestamps

[00:03:15] Living in Dubai during missile interceptions and floods.

[00:05:42] The "End of the Road" in London: Dealing with business loneliness .

[00:14:20] Franchising Heels & Feels: Making the hard calls for sustainability .

[00:29:10] The horror story: "My ex stole £8,000, robbed my car, and broke into my house" .

[00:36:12] Rebranding from "Get Pussy Paid" to "Presence Pays".

[00:43:20] Why manifestation is 80% energetics and 20% relentless strategy .

[00:47:05] The fear of love: Why being an entrepreneur is a "narcissistic pursuit" .

[00:51:00] The "Narcissistic Pursuit": Why being an entrepreneur requires a level of "delusion" that isn't normal .

[00:54:00] The Manifestation Myth: Why she doesn't buy into "21-day challenges" without 80% strategy and hard work .

[00:58:30] The Fear of Love: Why a selfless act like love is scarier to a "savage" business owner than financial risk .

[01:01:00] Intimacy over Gloss: Refusing to "fake depth" on a first date and the search for a disciplined partner .

[01:04:30] Where to find Cherelle Jay and how to join the Heels & Feels franchise .

Host Bio

Sarah Moxom is the ultimate powerhouse—an accomplished serial entrepreneur, seasoned investor, and master of navigating the human connection. At just nineteen, she founded her first company, a thriving temporary staffing agency, which she has successfully led for over two decades.

With a remarkable ability to blend business acumen with emotional intelligence, Sarah is passionate about exploring the intricate interplay of entrepreneurship, relationship dynamics, people skills, and leadership. Her wealth of experience and sharp insights into human behaviour make her a compelling guide through the challenges of life and business.

Whether you’re looking to sharpen your communication skills, build stronger relationships, or take your ventures to the next level, Sarah is here to inspire and empower you every step of the way.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sarahmoxom.co.uk/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this unfiltered episode of Provocateurs, we sit down with David Vincent, the legendary founder of Sankeys, to uncover the 30-year history of one of dance music’s most iconic brands. From its humble beginnings in a derelict Manchester soap factory to being voted the #1 Club in the World, Sankeys became a global powerhouse with locations in Ibiza, New York, and Tokyo.

Timestamps

Sarah Moxom is the ultimate powerhouse—an accomplished serial entrepreneur, seasoned investor, and master of navigating the human connection. At just nineteen, she founded her first company, a thriving temporary staffing agency, which she has successfully led for over two decades.

With a remarkable ability to blend business acumen with emotional intelligence, Sarah is passionate about exploring the intricate interplay of entrepreneurship, relationship dynamics, people skills, and leadership. Her wealth of experience and sharp insights into human behaviour make her a compelling guide through the challenges of life and business.

Whether you’re looking to sharpen your communication skills, build stronger relationships, or take your ventures to the next level, Sarah is here to inspire and empower you every step of the way.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sarahmoxom.co.uk/⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this raw and unfiltered episode of Provocateurs, we sit down with David Vincent, the mastermind behind one of the most iconic brands in dance music history: Sankeys. David takes us on a 30-year journey through the highs of winning "Best Club in the World," breaking global acts like Daft Punk and The Chemical Brothers, and the aggressive expansion into Ibiza and New York.

But with global success came a dark side. David opens up for the first time about the ego, the 30-year battle with drug addiction, and the terrifying "Supermoon" psychosis in Ibiza that led to him being forcibly injected and sectioned by Spanish authorities. We discuss his 9-year disappearance from the industry, his battle with suicidal depression, and the miraculous "resurrection" that has brought Sankeys back to Manchester with 10,000 tickets sold before a single DJ was announced.

Key Takeaways

The Accidental Brand: How a chimney in a derelict part of Manchester gave birth to "Sankeys Soap".

Music Without Prejudice: The philosophy that allowed Sankeys to break Daft Punk, David Guetta, and Solomon long before they were superstars.

The Ibiza Takeover: The high-stakes gamble of taking a Manchester basement brand to the white isle and conquering the global clubbing scene.

The Mental Health Taboo: David’s candid reflection on how the "yes-man" culture of nightlife fueled his drug-induced breakdown.

The Sectioning Story: A harrowing account of being grabbed by an ambulance crew and injected after a 4-day insomnia-driven hallucination.

The Power of Brand Loyalty: How Sankeys sold out 15 shows in 2024 purely on brand equity, proving that the institution is bigger than any individual DJ.

Timestamps

[00:00:39] The origin of the Sankeys name.

[00:03:16] Breaking Daft Punk and The Chemical Brothers.

[00:12:10] When fame and awards went to David's head.

[00:15:04] The 30-year battle with drug addiction.

[00:17:04] The Ibiza breakdown and being sectioned.

[00:29:35] Reclaiming his identity and the Sankeys 2024 relaunch.

[00:43:57] Selling 10,000 tickets without a lineup.

David Links

https://sankeysofficial.com/

https://www.instagram.com/sankeysofficial/

Social Links

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@provocateurspodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCPmCQvMWLaLTayKshPyGOEg⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠https://www.instagram.com/sarah.moxom/ ⁠⁠⁠⁠

Host Bio

Sarah Moxom is the ultimate powerhouse—an accomplished serial entrepreneur, seasoned investor, and master of navigating the human connection. At just nineteen, she founded her first company, a thriving temporary staffing agency, which she has successfully led for over two decades.

With a remarkable ability to blend business acumen with emotional intelligence, Sarah is passionate about exploring the intricate interplay of entrepreneurship, relationship dynamics, people skills, and leadership. Her wealth of experience and sharp insights into human behaviour make her a compelling guide through the challenges of life and business.

Whether you’re looking to sharpen your communication skills, build stronger relationships, or take your ventures to the next level, Sarah is here to inspire and empower you every step of the way.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sarahmoxom.co.uk/⁠⁠⁠⁠⁠⁠⁠⁠

In this unfiltered episode of Provocateurs, we sit down with Faris, a veteran presenter with over a decade of experience in the media and entertainment industry. From his early days at university where a single viral video caught the attention of LadBible, to becoming the "party presenter" of Ibiza and Zante, Faris has seen the highest highs and lowest lows of the viral content game .

We dive deep into the cultural shifts currently rocking our world. Faris provides a unique, objective analysis of the "Manosphere," his personal thoughts with Andrew Tate and the 'Red Pill Community', and his thoughts on the recent Louis Theroux documentary. We also discuss the "dirty reality" of street interviews, the lack of accountability in modern dating, and why he made the conscious decision to walk away from a lucrative party lifestyle to focus on meaningful social impact projects .

Key Takeaways

The Birth of a Presenter: How a student project at Portsmouth University led to a decade-long career with major media brands.

The Cost of Virality: The "bittersweet" nature of social media and the negative impact of high-momentum content on real people's lives .

The Manosphere & Andrew Tate: An inside look at the Red Pill community and the dangerous lack of father figures for young men today.

"Dating is Transactional": Why Faris believes validation has replaced connection in the modern dating landscape .

Traditional Masculinity: Is being a "provider and protector" outdated or is it exactly what modern society is missing? .

The Pivot to Purpose: Why Faris chose to stop going to Ibiza and redirected his skills toward social issues and documentaries in Kenya .

Key Timestamps

[00:00:30] The first gig: How LadBible discovered Faris.

[00:05:03] Chasing passion vs. chasing money: The reality of the first few years.

[00:13:22] The craziest sex stories from party destinations .

[00:22:45] Analysis of the Louis Theroux "Manosphere" documentary.

[00:30:37] Meeting Andrew Tate: Objective analysis of a "phenomenal communicator".

[00:41:54] Who cheats more? The truth about modern infidelity.

[01:00:27] The inner growth shift: Leaving the party scene for good .

https://www.instagram.com/farisrai/

https://www.tiktok.com/@farisrai

https://uk.linkedin.com/in/fariskarterai

Social Links

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@provocateurspodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCPmCQvMWLaLTayKshPyGOEg⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠https://www.instagram.com/sarah.moxom/ ⁠⁠⁠

Host Bio

Sarah Moxom is the ultimate powerhouse—an accomplished serial entrepreneur, seasoned investor, and master of navigating the human connection. At just nineteen, she founded her first company, a thriving temporary staffing agency, which she has successfully led for over two decades.

With a remarkable ability to blend business acumen with emotional intelligence, Sarah is passionate about exploring the intricate interplay of entrepreneurship, relationship dynamics, people skills, and leadership. Her wealth of experience and sharp insights into human behaviour make her a compelling guide through the challenges of life and business.

Whether you’re looking to sharpen your communication skills, build stronger relationships, or take your ventures to the next level, Sarah is here to inspire and empower you every step of the way.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sarahmoxom.co.uk/⁠⁠⁠⁠⁠⁠⁠

In this episode, we sit down with Keara, the visionary force behind the luxury fashion brand ByKeara . Starting with absolutely no manufacturing experience, Keara identifies a massive gap in the "mid-luxury" market—the space between high-street giants like Zara and 3,000-pound designer blazers .

Keara shares the "brutal truth" of her first 18 months in business, including a devastating £10,000 manufacturing error that nearly cost her an entire season . We discuss her "Vogue validation" moment, the logistics of keeping production in London, and her candid views on why you cannot be a "stay-at-home housewife" while building a global brand . This is a raw look at the grit, investment, and relationship sacrifices required to scale a high-end fashion empire.

Key Discussion Points:

The Mid-Luxury Gap: How Keara leveraged her background as a personal stylist to find a missing price point in tailoring .

Made in London: Why Keara refuses to move production to China, despite the higher costs of British craftsmanship .

The Cost Per Wear Strategy: A deep dive into why "expensive" timeless pieces are actually cheaper in the long run .

Marketing Through Gifting: Keara’s personal approach to PR and influencer relationships without losing brand integrity .

The "Entrepreneur Trap": Navigating the strain of a relationship where both partners are running high-stakes businesses .

Independence & Ego: A candid discussion on how some men struggle with a woman's financial and professional independence .

Memorable Quotes:

"Luxury fashion should... you should feel that softness on your skin. You should feel that tailoring."

"You can’t be a stay-at-home housewife and you can’t run a business at the same time."

"When women have their own independence, men don’t like it. They like the power of having the woman at home."

Resources & Links:

Follow Bykeara on Instagram: @ByKeara_

Official Website: https://bykeara.com/

Timestamp Highlights:

[00:01:06] Leaving Zara: Identifying the market gap.

[00:05:11] The "Cost Per Wear" philosophy explained.

[00:14:50] The £10,000 manufacturing disaster.

[00:16:37] Getting the email from Vogue on a beach.

[00:26:32] Why "doing it all" as a mother and CEO is impossible .

[00:29:27] Male ego and female independence .

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@provocateurspodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCPmCQvMWLaLTayKshPyGOEg⁠⁠⁠⁠⁠⁠⁠

⁠⁠https://www.instagram.com/sarah.moxom/ ⁠⁠

Host Bio

Sarah Moxom is the ultimate powerhouse—an accomplished serial entrepreneur, seasoned investor, and master of navigating the human connection. At just nineteen, she founded her first company, a thriving temporary staffing agency, which she has successfully led for over two decades.

With a remarkable ability to blend business acumen with emotional intelligence, Sarah is passionate about exploring the intricate interplay of entrepreneurship, relationship dynamics, people skills, and leadership. Her wealth of experience and sharp insights into human behaviour make her a compelling guide through the challenges of life and business.

Whether you’re looking to sharpen your communication skills, build stronger relationships, or take your ventures to the next level, Sarah is here to inspire and empower you every step of the way.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sarahmoxom.co.uk/⁠⁠⁠⁠⁠⁠

In this powerful episode of Provocateurs, Sarah sits down with Chris Jammer, the visionary founder of the Strawberries & Creem festival. Chris shares his incredible journey from being a "total misfit" at Cambridge University to building one of the UK’s most culturally significant music festivals and successfully exiting to Sony Music during the height of a global lockdown .

We dive deep into the intersection of business, culture, and personal identity. Chris opens up about the "double life" he lived while navigating the music industry, the raw reality of filming a reality TV show while grieving his mother’s passing, and why he is now betting on the future of AI and psychotherapy . This is an essential listen for anyone interested in the grit required to scale a brand, the ethics of emerging tech, and the importance of staying true to oneself in the limelight .

Key Takeaways

The Cambridge Catalyst: How feeling like an "oddball" in a "dead" university scene led to the creation of a 20,000-capacity festival empire.

The Sony Exit: The high-stakes story of signing a life-changing deal with Sony Music on the exact day the UK went into lockdown .

Riding Cultural Waves: How Strawberries & Creem stayed ahead of the curve by booking legends like Skepta and Burna Boy before they hit the global charts .

Reality TV & Grief: A candid look at the "whirlwind" experience of filming Shipwrecked in Fiji just months after losing his mother .

The "Double Life": Chris discusses the three-year journey of hiding his identity in the music industry and the responsibility of becoming a role model .

AI & The Future of Events: Why AI is a "scary place" for creativity but a goldmine for operational efficiency in the festival space .

Human Connection First: Why Chris is pursuing a degree in psychotherapy to better understand the emotional intelligence required for modern business .

Chris Links

Follow Chris on Instagram: @chrisjammer

Connect on LinkedIn: ChrisJammer

Metric Agency: https://www.metr1c.com/

Timestamps

[00:01:23] The birth of Strawberries & Creem: From garden party to 500 tickets .

[00:04:06] Scaling up: Booking Skepta and doubling the audience annually .

[00:07:06] The Sony Deal: Negotiating an exit during a global crisis .

[00:14:19] The shifting music landscape: Why booking artists is harder than ever .

[00:21:16] From London to Fiji: Filming Shipwrecked while spiraling .

[00:29:39] Lessons from loss: How five years of illness taught Chris to live without fear .

[00:37:00] The "Double Life": Hiding identity for three years in the industry .

[00:46:15] AI efficiencies: How chatbots are replacing junior festival roles .

[00:48:45] The Danger of AI Therapy: Why robots shouldn't handle human emotions .

Social Links

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@provocateurspodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCPmCQvMWLaLTayKshPyGOEg⁠⁠⁠⁠⁠⁠

⁠https://www.instagram.com/sarah.moxom/ ⁠

Host Bio

Sarah Moxom is the ultimate powerhouse—an accomplished serial entrepreneur, seasoned investor, and master of navigating the human connection. At just nineteen, she founded her first company, a thriving temporary staffing agency, which she has successfully led for over two decades.

With a remarkable ability to blend business acumen with emotional intelligence, Sarah is passionate about exploring the intricate interplay of entrepreneurship, relationship dynamics, people skills, and leadership. Her wealth of experience and sharp insights into human behaviour make her a compelling guide through the challenges of life and business.

Whether you’re looking to sharpen your communication skills, build stronger relationships, or take your ventures to the next level, Sarah is here to inspire and empower you every step of the way.

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sarahmoxom.co.uk/⁠⁠⁠⁠⁠⁠