Provocation with Purpose

Provocation with Purpose

By Mindshare USABusiness
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Provocation with Purpose episodes

  • Are subscription services king?
    We catch up with Joanna Lambert, General Manager Finance and Technology at Verizon Media Group (formerly Oath) live from CES, the world's biggest tech and innovation gathering. We get the scoop on their new re-brand, and discuss the challenges faced in our industry as we're increasingly moving towards a subscription service world.
    9 min
  • Speed of Culture: The Next Thing You Buy
    Everything you wanted to know about the world of social shopping: Mig Mora on Mindshare’s Invention+ team chats with Rachel Tipograph, Founder and CEO of MikMak. Over the last few years, Tipograph has been named one of Fast Company’s “Most Creative People in Business,” Forbes' “30 Under 30,” and more.
    10 min
  • Insight Bite: Great Expectations
    As companies like Amazon, Uber, and Netflix push the boundaries of speed and service, consumer expectations are changing: 52% have higher expectations for brands today than they did in the past. Let’s look at how brands can keep up.
    3 min
  • Insight Bite: Content Safe Havens
    Is your puppy your favorite binge-watching partner? Insight Bite has the latest research on our content habits. Fun fact: nearly half of people say they sometimes spend more time trying to decide what to watch than actually watching something.
    3 min
  • Patience is a Virtue (We Swear)
    For the past few years, many companies have been trading long-term success for short-term gains. But we’re now in the midst of a backlash. Mindshare NA’s Mai Smith, Associate, Trading Desk, looks at the return to long term with insights across the stock market, Netflix, and more.
    3 min
  • Meet Devon MacDonald
    We caught up with Devon MacDonald to talk about what has changed in the industry over the years, as well as stayed the same, and his thoughts on ethics in AI.
    Devon is the Chief Strategy Officer of Mindshare Canada, and will become CEO in August 2018.
    6 min
  • Fly By From South By, Part 3
    Mig Mora, Associate Director of Mindshare’s Invention Studio, chatted with Reddit CEO Steve Huffman about the evolution of online conversation, his ideal SXSW panel speakers, and how there is more to a person than their real world identity.
    7 min
  • Fly By From South By, Part 2
    Mindshare NA's Mig Mora caught up with Lindsay Nelson, CMO of Vox Media, at SXSW. Vox Media, Inc. currently runs eight editorial brands: SB Nation, The Verge, Polygon, Curbed, Eater, Racked, Vox, and Recode.
    6 min

About Provocation with Purpose

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Provocation with Purpose is Mindshare's podcast where we talk about emerging technologies and changing trends, and the impact these have on our day-to-day lives.