Most agency owners think growth comes from more leads, better funnels and great teams. 

That’s true, but one of the most underestimated growth levers in business has nothing to do with marketing at all.

It’s proximity.

In this episode, I unpack why who you surround yourself with both professionally and personally shapes your decisions, your standards, and ultimately, your results as an agency owner.

In this episode, we explore:

• Why agency ownership is a niche within a niche - and why that matters

• The invisible weight agency owners carry (and why most people don’t see it)

• How being around the wrong people can slow you down without you realising

• Why “small fish in a big pond” accelerates growth

• How proximity changes the level of conversations you’re having

We also talk about:

• How proximity helps raise your standards, without pressure or burnout

• Why timelines collapse when higher-level decisions are normalised

• The difference between tactical noise and executive-level thinking

• How to think about relationships through collaboration, referrals, and clients

• Why proximity isn’t slimy or salesy, it’s strategic

This episode is for agency owners who:

• feel like they’re carrying big responsibility alone

• know they’ve outgrown some rooms but aren’t sure what’s next

• want to grow faster without grinding harder

• value freedom, scale, and long-term thinking

We’re in a time where human proximity matters more than ever.

Tune in for a conversation on how to best leverage this. 

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