I had a realisation a few years ago that stopped me in my tracks.

I was spending my entire week growing my clients’ businesses.

And mine was staying exactly the same.

No leads.

No pipeline.

No sales that weren’t referrals.

I was delivering my best to my clients …

Pushing my own marketing block back to deliver client projects.

Saying yes to inconvenient, disruptive meeting times,

Pretzeling my calendar around everyone else’s priorities.

I called it being professional. Having integrity.

But truthfully, it was more than that.

It was people-pleasing. 

And if I’m honest — enjoying feeling needed.

But it cost me.

I was exhausted.

Snappy.

Constantly stressed about money, despite being “busy.”

And then one day it hit me:

No one was coming, and nothing was going to change if I didn’t change it.

If my business was going to grow, I had to lead it.

Your clients will always need you.

Your team will always need you.

But your agency needs you too — not just as the doer, but as the CEO.

That realisation changed everything.

I started implementing boundaries around my systems. I restructured our offers.

Our team.

Our marketing.

If you’re honest, you probably know what you should be doing for your business.

But client work feels louder.

More urgent.

More justified.

So marketing gets postponed - not because it’s unimportant, but because it’s invisible… until it’s a problem.

That’s exactly what I talk about in the latest episode.

If this feels familiar, this one’s for you.

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It might just be simple math that’s stopping you from scaling…

If your agency looks busy on paper but still feels financially tight…If money comes in and disappears just as fast…If hiring feels risky, stressful, or just not possible yet…

This episode is for you.

Because most problems come down to your offer, and your pricing.

In this episode, I break down the simple math mistake that keeps smart, capable agency owners stuck on the treadmill: working harder, saying yes to everything, and still not getting ahead.

In this episode, we talk about:

• Why “busy but broke” is almost always a pricing issue

• The treadmill trap that keeps agencies stuck in undercharging cycles

• Why hourly thinking quietly caps your growth (even if your rate seems “good”)

• The difference between revenue that looks healthy and margins that actually scale

• Why fear around hiring is often a math problem, and a mindset one

I also unpack:

• How agencies accidentally price themselves into burnout

• Why doubling your old salary rate isn’t a strategy

• The shift from task-based pricing to outcome-led thinking

• What scalable agencies do structurally differently (it’s not talent)

This episode is especially for you if:

• you feel stretched thin but underpaid

• you’re scared to hire because the numbers don’t feel safe

• you’ve raised prices before but still feel stuck

• or you know something isn’t adding up - you just haven’t sat down to look at the math properly

Free resource: I’ve linked the Cost & Margin Template in the show notes - the same framework we use inside our agency and teach inside Agency Academy.

DM me on Instagram with ‘266’ to get the link. 

If you want to build an agency that actually scales - this is where it starts.

A.

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If you constantly feel overwhelmed, short on time, and like you’re always working but rarely working on the business … you’re not alone.

And if you’re honest, you might not even be totally sure what “working on the business” is supposed to look like anymore now that you have a team.

In this episode, I walk through how I think about designing a week on purpose, to create space for everything you want and need to do as CEO, no matter what level your business is at (from side hustle to full team)

In this episode, we explore how to … Design Your Week Like a CEO:

• Why overwhelm is often a design issue, not a discipline issue

  How most weeks quietly become reactive without you realising

• What “working on the business” actually means in practice

• Why certain activities must be scheduled or they disappear

• How intentional structure creates more freedom, not less

I also share personal insights around:

• energy, focus, and decision fatigue

• why busyness can feel productive while keeping you stuck

• and how small shifts in your week can change everything

This episode is for you if:

• your days feel full but unsatisfying

• you’re constantly context-switching

• or you know you need to change how your time works — you just haven’t stepped back to redesign it
  

Free resource:

For the Free CEO Schedule Template, go to https://a.anneliseworn.com/ceoschedule

Your time is your most valuable asset.

This episode will help you start treating it that way.

A x

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Most agency owners think growth comes from more leads, better funnels and great teams. 

That’s true, but one of the most underestimated growth levers in business has nothing to do with marketing at all.

It’s proximity.

In this episode, I unpack why who you surround yourself with both professionally and personally shapes your decisions, your standards, and ultimately, your results as an agency owner.

In this episode, we explore:

• Why agency ownership is a niche within a niche - and why that matters

• The invisible weight agency owners carry (and why most people don’t see it)

• How being around the wrong people can slow you down without you realising

• Why “small fish in a big pond” accelerates growth

• How proximity changes the level of conversations you’re having

We also talk about:

• How proximity helps raise your standards, without pressure or burnout

• Why timelines collapse when higher-level decisions are normalised

• The difference between tactical noise and executive-level thinking

• How to think about relationships through collaboration, referrals, and clients

• Why proximity isn’t slimy or salesy, it’s strategic

This episode is for agency owners who:

• feel like they’re carrying big responsibility alone

• know they’ve outgrown some rooms but aren’t sure what’s next

• want to grow faster without grinding harder

• value freedom, scale, and long-term thinking

We’re in a time where human proximity matters more than ever.

Tune in for a conversation on how to best leverage this. 

A x

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I know, I know … “tech stack” is not a sexy topic.

But it is one of the biggest reasons agencies feel overwhelmed, scattered, and harder to run than they need to be.

In this episode, I’m breaking down how we think about tech inside our agency - and why we deliberately choose a boring, low-tech, low-noise stack, even as we scale.

This isn’t a list of tools you should copy.It’s a way of thinking about tech that reduces chaos instead of adding to it.

In this episode, we talk about:

• Why more tools usually create more friction, not efficiency

• The trade-offs we intentionally make to keep things simple

• The rules we use to decide what stays and what goes

• Why systems matter more than software

• The hidden cost of over-engineering your agency

I also share:

• How we separate communication from task execution

• The non-negotiable rules we run our tools by

• How we avoid double-handling work

• What actually needs to be automated — and what doesn’t

• Why boring tech creates more freedom, not less

This episode is for agency owners who:

• feel like their tools are running them

• want fewer subscriptions, fewer logins, fewer decisions

• are ready to simplify without dumbing things down

If you’ve been adding tools hoping things would feel easier, this episode will help you pause, reassess, and design a tech stack that actually supports your business (and your life).

If you want to talk through simplifying your systems or tightening your operations, you can book a free consult with me and walk away with a clear next step.

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Depending on who you listen to, AI is either the end of agencies as we know it… or the shortcut to infinite growth.

As with most things, the truth usually sits somewhere in the middle.

This episode is the grounded, strategic conversation you’ve probably been missing.

I’m breaking down what AI really means for marketers, freelancers, and agency owners — where it strengthens your position, where it exposes weaknesses, and how to use it without losing the thing that makes your work valuable.

To keep this practical and balanced, I’ve gone old school and used a SWOT framework to cut through the noise and give you real clarity on how to approach AI inside your agency.

We cover:

• Strengths: what AI can’t replace

• Weaknesses: where marketers become vulnerable

• Opportunities: where smart agencies win

• Threats: what’s actually at risk

I also go into:

• What we’re teaching inside Agency Academy

• How we’re actually using AI in our agency

• When not to use AI

• And my predictions on what’s coming next in the AI landscape

I can’t wait for you to listen — and I’d love to chat with you on Instagram about your thoughts and how you’re applying this in your own agency.

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2026 is around the corner, and the gap between those who grow and those who disappear is only going to widen.

In this episode, I’m breaking down the major shifts I see coming for agency owners and the clients we serve. We’re talking about four key themes: AI, content, paid ads, and community, and how each one is evolving fast.

If you want to stay relevant, grow your agency, and lead with confidence in 2026 this is the conversation to tune into. 

Because mediocre is getting replaced. But leaders? We rise to the top.

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Most women I talk to want a better strategy. A new funnel. A different offer. But the truth? Strategy is not step one.

In this episode, I walk you through the four Ms you actually need to scale as a freelancer or agency owner – in this order: Mindset, Magnetism, Mechanics, Momentum. We talk about why so many smart, capable women are “doing all the right things” and still not seeing the results they want, and what actually needs to shift first.

Inside the episode:

• Why your mindset quietly shapes your pricing, decisions, confidence, and capacity

• How your energy and presence (magnetism) matter more than perfect messaging

• The simple practices that elevate your frequency so you attract, not chase

• Why mechanics only work after mindset + magnetism are aligned

• A real client example of reading data vs reacting to feelings

• How to build momentum so your business becomes self-sustaining

• What it looks like to release control of timelines and operate from relaxed confidence

  
  

If this episode resonates, come find me on Instagram and send a voice note. I’d love to hear where you’re focusing next.

A.

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Most agency owners hit a point where growth starts to feel… heavy.

You’re busy, you’re booked, revenue’s up — but freedom? Not so much.

In this episode, I walk you through exactly how to audit, simplify, and evolve your agency so it SCALES (not just grows revenue) — and what to do once you hit your sweet spot.

Because scaling isn’t about doing more.

It’s about doing less, better.

We’ll chat about

• Auditing your current model — what’s heavy, what’s profitable, what’s not repeatable.

• Simplify your offers so you can deliver consistent results without custom chaos.

• Productise your services (I use ours as an example)

• Systemise your delivery to eliminate founder bottlenecks and firefighting.

• Rebuild your team structure around roles, ownership, and clear metrics.

• Recognise your scalable sweet spot — the point where profit, peace, and predictability meet.

• And finally, add leverage: how to transition from agency growth → leveraged growth through info products, programs, and digital assets.

The Freedom-First Framework in ActionIn this episode, I unpack four core pieces of my Freedom Framework:

1 - Mindset: Stop chasing “more” — start defining “enough.”

2- Business Design: Simplify your model around one clear offer.

3 - Systems: Build a predictable delivery engine that runs without you.

4 - Team: Empower a self-led team so you can evolve into your next level.

These are the exact levers that helped me turn a fully booked agency that sucked all my time, into a truly scalable, freedom-first business with leverage. 

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If you want a business that gives you real freedom — this is where it starts.

In this episode, I walk you through my Fire + Flow Business & Life By Design Planning Process — the rhythm I use (and teach) to design a business that supports the life you actually want to live.

We’ll move past traditional “business planning” and into something far more intentional. This is how we build a business that becomes the vehicle to our dream life.  

• How to define your North Star — the life and business vision that sets your direction

• The exact way to get clear on your numbers — income, time, client capacity, team, offers etc.

• How to reverse engineer your goals into weekly actions that actually move the needle

• Why your calendar should reflect your life before your workload

• How to compare your current schedule with your ideal one and bridge the gap — whether slowly, quickly, or with support

• The mindset shifts to take you from default to design.

  
  

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