There is a “Proximity Revolution” sweeping through every industry. Have you considered what this means for your business? Simply put, we can move even closer to on-demand customer fulfillment in ways we could have only imagined before. This is *Proximity* and is a game changer for any forward-thinking leader. In the latest episode of The Enlightened Executive, I explored this idea with Rob Wolcott, an esteemed expert in innovation strategy and co-founder of Twin Global. Rob founded the seeds of his groundbreaking concept, *Proximity*, during a tech conference in 2014. Frustrated by repetitive and superficial presentations, he pondered a profound question: what fundamentally distinguishes the digital era from the industrial age? Driven by this curiosity, Wolcott embarked on a quest to explore the deeper implications of digital transformation. Ready to learn what it takes to stay ahead in the ever-evolving landscape of business and technology? Then don’t miss this enlightening interview!