Trust and empathy are critical leadership currencies in today's uncertain business landscape, especially when navigating internal communications and team dynamics.

In this episode of High Octane Leadership, host Donald Thompson engages with Bianca Freedman, CEO of Edelman Canada, to explore effective leadership strategies, building trust, and creating psychological safety in the workplace. As the youngest regional CEO in Edelman's global network, Bianca shares insights from leading 300 employees across five offices and achieving strong double-digit growth.

What You'll Learn:

• Build trust and alignment through clear, consistent communication—focusing on everyday messaging, visibility, and proximity with teams.
• Model psychological safety by addressing mistakes openly and prioritizing solutions over spin to maintain both internal and client trust.
• Lead with authenticity by grounding thought leadership in genuine curiosity and delivering real value.
• Accelerate career growth by excelling in current responsibilities while actively seeking learning opportunities for future roles.

About the Guest(s)

Bianca Freedman is the CEO of Edelman Canada, where she oversees strategy, operations, and culture across five offices and nearly 300 employees. Appointed in 2022 as the youngest regional CEO in Edelman's global network, she has led the organization to strong double-digit growth and numerous creative accolades, including top ranking at Cannes Lions 2024. Under her leadership, Edelman Canada has earned recognition as one of the best workplaces in Canada and best workplaces managed by women in 2025. 

In this episode, Bianca shares valuable insights on building trust in uncertain times, effective internal communications, and creating psychological safety in the workplace, drawing from her experience leading a major professional services organization through complex business environments. Her practical approach to leadership and focus on empathy-driven decision-making offers valuable lessons for both emerging and established business leaders.

Resources:

• Bianca Freedman LinkedIn
• Edelman LinkedIn
• Edelman Website

High Octane Leadership is hosted by The Diversity Movement CEO and executive coach Donald Thompson and is a production of Earfluence.

Order UNDERESTIMATED: A CEO’S UNLIKELY PATH TO SUCCESS, by Donald Thompson.