Annie Dunleavy, Senior VP & U.S. Head of Content Strategy for Edelman Business Marketing, and Tusar Barik, Senior Director of Marketing for LinkedIn, discuss the essentials of thought leadership. Tusar emphasizes leveraging LinkedIn for posting and sharing insightful content. Annie shares how to elevate a thought leadership strategy to make the most impact. They also explain the role of thought leadership in adapting to shrinking newsrooms.

Download the 2024 Edelman-LinkedIn B2B Thought Leadership Impact Report: https://www.edelman.com/expertise/Business-Marketing/2024-b2b-thought-leadership-report

Johnny Smith, Vice President of Communications for Roche Diagnostics North America, shares how to create a strategic prioritization framework that meets communications and business objectives. He describes how his team uses a confidence-level scoring system to ensure they focus on projects that deliver the most impact. In our discussion, Johnny also talked in detail about the value of discipline in leadership.

Knight Stivender, Partner at MP&F, highlights the value of trusting your instincts during a generational transition. Knight explains how she integrates her journalism background into her agency role. Additionally, she shares how she took her clients' feedback and successfully expanded the agency’s service portfolio. 

Adam Christensen, Chief Marketing Officer at Notified, discusses which communications sector receives the most budget and why. He discusses how PR professionals can apply an earned-first mentality to paid media. Adam also explains how communicators can utilize AI to combat distrust.

The Can: Diversity Collective is transforming the advertising, marketing, creative and communications fields into radically inclusive spaces by providing access and opportunities for people of color and underrepresented communities to industries and global events where they have traditionally been excluded.

Adrianne C. Smith, Chief Diversity and Inclusion Officer at FleishmanHillard and Founder of the Can: Diversity Collective, sheds light on her organization's impactful initiatives and explains how human connection plays a role in advancing DE&I forward. Adrianne discusses how communicators can create a safe space to discuss ideas and ask questions along with the importance of understanding DE&I on a global level.

Connect with Adrianne on LinkedIn: https://www.linkedin.com/in/adriannecsmith/

Visit the Can: Diversity Collective Website: https://cannesdiversitycollective.com/

Follow Can: Diversity Collective on Instagram: https://www.instagram.com/cannesdiversitycollective/

Jess Muldoon, Group Vice President of Corporate Media at Ruder Finn, discusses how brands and organizations can build a strong thought leadership strategy. She shares why it’s important to take notice of new content formats created by news outlets and journalists alike. Jess also emphasizes the significance of owned content and having an always-on approach.

Jonathan Heit, Co-Founder and Global CEO of Allison, shares how he applies client insights to continuously grow the agency. He discusses the impact of measurement. Jonathan also explains Allison’s successful onboarding and training practices.

Women's sports have become more popular recently, but it is not just the game that keeps fans engaged. Madelyn Flax, Sports Account Supervisor and Women's Sports Practice Lead at FINN Partners, describes this growth as a “movement, not a moment." She explains how brand partnerships with athletes can propel social change forward. Madelyn also highlights how stories can reach multiple sectors including entertainment and culture.

Leslie Bishop, Managing Partner and EVP of Global Strategy at 5WPR, reveals the top categories consumers tend to splurge on. She explains how a personal referral can impact spending behavior. Leslie also shares why consumers are choosing to shop in-store versus online.

Laura Gross, President of Scott Circle Communications, explains how working with mission-driven clients has ignited her team’s passion. She also speaks about the benefits of utilizing a local news strategy. Laura also shares the key questions communicators should ask prospective clients.