PR's Top Pros Talk

Donna LaVoie, President & CEO, LaVoie Health Science, offers insights into communications challenges for newly formed healthcare companies. She breaks down some of the regulatory hurdles faced by these organizations. Donna also shares best messaging practices for companies who are in the later stages of growth.

Jackie Hartzell, Public Relations Director, Lowe’s, shares how her team managed to stay creative in a time of massive change. She discusses the challenges of navigating messaging across different stakeholder groups. Jackie also dives into some of the home trends that emerged amid the pandemic.

Joanna O’Connell, VP and Principal Analyst, Forrester Research, dives into the shifting trends in the relationship between consumers, brands and content publishers. She discusses the challenges of navigating these changes as a communicator. Joanna emphasizes the importance of looking at different communications and marketing channels as a whole, rather than separate entities. She also highlights the increased need for data transparency and using data for value creating experiences.

Karen Clyne, Head of Global Communications, BlackBerry, sheds light on the brand's journey from handhelds to cybersecurity software and rebirthing a post-peak brand. She shares insight on evolving brand perception among key stakeholder groups and audiences to build advocacy. Karen also highlights the company’s initiatives and opportunities for women, including advice for the next generation.