PR's Top Pros Talk

Storytelling has become an essential marketing strategy that helps brands forge lasting connections with their audience. Nandini Sankara, Vice President, Marketing and Brand Strategy, and Spokesperson for Suburban Propane, highlights the pivotal role storytelling plays in shaping brand perception. She offers strategic insights for creating narratives that capture attention in a fun and engaging way.

D S Simon Media is well-known as a leader in the satellite media tour industry. The firm produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards. To learn more about D S Simon Media’s services, email us at [email protected].

Lori Rosen, President of Rosen Group, joins Doug Simon, CEO of D S Simon Media, to discuss the evolving role of public relations in a fast-changing media landscape. Lori highlights the lasting value of earned media and offers insights on how to extend its impact. She also provides insightful and strategic advice on pitching.

D S Simon Media is well-known as a leader in the satellite media tour industry. The firm produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards. To learn more about D S Simon Media’s services, email us at [email protected].

Greg Efthimiou, Vice President of Public Relations at GoDaddy, discusses the web services company’s brand transformation based on a reorientation toward serving small business entrepreneurs. He highlights GoDaddy's ‘culture of experimentation’ to promote innovative ideas. Greg also reflects on the company’s 2025 Cannes Lions award-winning Super Bowl ad campaign.

D S Simon Media is well-known as a leader in the satellite media tour industry. The firm produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards. To learn more about D S Simon Media’s services, email us at [email protected].

Jennifer Lowney, Global Head of Communications for Citi, emphasizes the importance of external audiences and how they influence messaging. She highlights the value of strong partnerships with agencies when executing projects. She also discusses the importance of understanding where consumers are sourcing their information.

Learn more about D S Simon Media

Jon Henes, Founder & CEO of C Street Advisory Group, breaks down how clear, consistent messaging brings teams into sync and powers transformation. From boardrooms to political campaigns, Jon walks through his proven playbook of how to turn communications into a competitive advantage.

Learn more about D S Simon Media

Preparing for Spanish-language media interviews is about proper transcription and building connection. Sonia V. Diaz, President of the Hispanic Public Relations Association (HPRA) and founder of Zaid Communications, highlights the importance of crafting culturally resonant messages that truly speak to Spanish-speaking audiences. In this conversation, she shares thoughtful advice on how to choose the right spokesperson to authentically represent your message, and offers insights into HPRA’s growing impact and its vision to expand opportunities for Latino professionals across the communications industry.

Mercy A. Quaye, President and Founder of The Narrative Project, analyzes emerging nonprofit trends. She discusses the evolving role of objectivity in the industry and highlights a growing emphasis on nonviolent communication. She also shares approaches for advancing progressive initiatives in today’s political environment.

Kat Jones, Founder of Motiv, shares her expertise in working with fandoms. She emphasizes the importance of securing media coverage that resonates with specific audiences. She highlights the powerful impact of collaborating with creators. She also talks about the values that keep fanbases connected.

Florence Quinn, President and Founder of Quinn PR, offers expert insight into the evolving travel landscape. She shares her advice on how to make travel stories stand out. She also highlights strategies for engaging a broad spectrum of travelers, including luxury consumers.

Learn more about D S Simon Media

Richard Dukas, CEO and Founder of Dukas Linden Public Relations (DLPR), emphasizes the importance of strategic media coverage that drives impact for clients. He explains how earned media can deliver extended value when amplified across social media and other owned platforms. Richard also details how the agency consistently secures coverage in top-tier outlets by combining an in-depth understanding of the ever-changing news cycle with strong relationships with producers and reporters.

Learn more about D S Simon Media