We’ve all been there. You’ve built a plan, invested the hours, and set your sights on a specific North Star. But then, the market shifts. The passion fades. Or perhaps, a “lucky” accident forces your hand.
In the world of entrepreneurship, we’re often told that “winners never quit.” But what if the secret to winning isn’t about staying the course, but knowing exactly when to change it?
This week on the PrymeCast live stream, I’m sitting down with a man who understands the intersection of creativity, business, and resilience better than most: Laurence Andrew (many of you may know him as Larry Jenkins).
Meet Laurence Andrew
Laurence is a powerhouse creative entrepreneur whose career is built on the very theme of our episode: The Power of the Pivot. From navigating the high-stakes world of digital marketing and executive leadership to fostering creative ventures that challenge the status quo, including his role as the creative visionary behind the high-end street fashion brand, Ratchet Luxury, and his dedication to spotlighting fashion designers on the rise through platforms like CLLCTVE. He has mastered the art of “the shift” and doesn’t just see a pivot as a change in direction; he sees it as an essential tool for survival and growth in an ever-changing economy.