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It started as executive coaching for one person. Now it's reaching every employee at PSA Systems.In Episode 3 of the PSA Sunday Sitdown, Josh Horton sits down with Marty Wolff, who first brought the Seven Habits framework into PSA through executive training with CEO Mike McHale. What began as leadership development for the C-suite has since grown into something bigger: a shared language and set of habits now woven through the whole company, bringing people across departments together around the same values.Marty talks about what's made the Seven Habits stick at PSA, how it's changed the way the company operates day to day, and why real culture work starts at the top and works its way out.We also get to know Marty outside of work: a proud grandfather and a big WNBA fan.🎙️ This is Episode 3 of the PSA Sunday Sitdown. A series of honest, human-first conversations with the people behind the work.
What happens when a mechanical engineer looks up at a thin snowpack and asks, "Why isn't it snowing more?" You get Alto Sierra.In Episode 2 of the PSA Sunday Sitdown, Josh Horton sits down with Andrew Verda — co-founder and CEO of Alto Sierra — to talk about how a bleak ski season in Utah turned into a full-blown drones-as-a-service company tackling one of the West's biggest problems: water.Andrew shares his path from controls engineering at Rivian to cloud compute and defense tech, where he met Mike McHale and the team behind PSA's drone platform. We get into how cloud seeding actually works (and why it's not the conspiracy theory you might think), why drones beat ground generators and manned aircraft, and how the Alto Sierra–PSA partnership lets them build a proven, purpose-built VTOL fixed-wing fleet that's better, faster, and cheaper than the competition.We also cover the bigger picture: drought across the Western states, water as critical infrastructure, and the wildfire prevention, search-and-rescue, and beyond-cloud-seeding applications that make this a build-and-operate company, not a one-trick niche.It's a classic founder story — and it's just getting started.
Some days you step on the mound and feel the ball, or you get to the plate and know you're going 4-for-4. Other days, you're not sure you can hit the catcher. PSA Systems CEO Mike McHale spent years throwing baseballs and doing deals all over the world, and somehow those roads led him right back to Clark Road in Duryea, PA — three minutes from where he tossed a no-hitter in the early '90s.In the pilot episode of the PSA Sunday Sitdown, we sat down in a dugout (fitting, given how much the game shaped Mike's life) to talk baseball, business, and why the two have more in common than you'd think.🎙️ This is Episode 1 of the PSA Sunday Sitdown — a series of honest, human-first conversations with the people behind the work.
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