Bullet points. The punchy one-liners that people use to talk about the various qualities of their product or service, the short numbered lists that are phrased in a way that not only draw your eyes but also make you want to read and absorb every word. Here's the thing. The magic does not just end here. These bullets, these numbered lists, they also make you want to buy the damn thing. You know why that happens? Because numbered lists are not just good for grabbing the attention of the casual scanner because it breaks up the monotony of all the text, but also when done well, bullets are really great at highlighting the benefits and core features of a specific product or service.