How could entrepreneurs change their approach, messaging, and marketing in order to get more people to say yes than no? Psychology marketing has a lot to do with it. Ralph Brogden is a best-selling author, publisher, marketing and media consultant whose work has been featured on CBS, NBC, ABC, FOX, USA Today, The Huffington Post and hundreds of nationally-syndicated television, newspaper, and magazine outlets. He is a producer for Business Innovators Radio Network and host of Rebelpreneur Radio for WCKG 102.3 in Chicago. Ralph earned a bachelor's degree in marketing and psychology from SUNY Empire State College and is currently pursuing a master's degree in strategic communication from American University in Washington, D.C. Before launching his own firm, he was a copywriter and marketing strategist for a digital media agency in New York. Get more succinct about your messaging and more strategic in your marketing!