Psychology of Entrepreneurship

Recycling and reducing waste is one of the key ideas we as entrepreneurs need to embrace. Whether it is recycling our content, our ideas or the food we eat, reducing waste is key in today’s world where we are producing way more than we can consume. This is entrepreneurship in the 20th century.

If you are an entrepreneur, artist, athlete or creative, one who makes something that didn’t exist before, then this is for you

In this volume of The Psychology of Entrepreneurship…

I interview Matt Bertulli about ending waste on the planet & about being an impact driven entrepreneur because:

Matt is the Co-Founder & CEO of Pela Case, a very fast growing (mid-8 figures) house of brands focused on creating a waste free future.

He is also the Co-Founder & CEO of Demac Media, one of the top global eCommerce agencies / managed services companies. He started out as a freelance developer 6 years ago and today Demac Media has ~90 employees and ~100 customers which represent north of $6B in global retail sales.

He is the Author of Anything, Anywhere

Matt Bertulli is an entrepreneur of the highest order, a fixer of one of the worlds’ biggest problems … and my friend.

In this episode we speak about:

* The psychology of being an entrepreneur and why its become cool to be a loser.

* The failure muscle every entrepreneur needs to cultivate and work

* Why you got to look closely at who can teach you what and where to find your mentors

* Idolising the Elon Musk’s of the world

* Pela Case’s mission of creating a waste free future

* Why your recycling efforts are quite useless

* Understanding food waste and how we have started to take our food for granted

* Kiss the Ground … the documentary

* The impact of Plastic WASTE

* How we recycle plastic at the moment

* Lomi – making composting easier and in everyone’s kitchen

* Solving the worlds’ most meaningful problems

If you have a business and a podcast download your free copy of The Recurring Results Roadmap for Podcasters™. Download it here – https://roadmap.wearepodcast.com

This Roadmap gives you 3 main things:

* Your perfect clients’ attention – You know that you’re the best kept secret in your industry. We’ll show you how to get your audiences’ attention. It’s quite simple if you follow the right steps.

* Their deepest engagement – No form of content is more engaging than voice and audio. We’ll show you how to create an engaging podcast.

* An easy method to sell – The average sales process is a mess, for everyone. We’ll show you how to avoid ‘icky’ conversations and properly grow your business.

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Volume Transcript

SUMMARY KEYWORDS

waste, plastic, entrepreneurs, compost, people, big, psychology, lomi, matt, world, throw, failure, create, entrepreneurship, problem, compostable, recycled, bigger picture, risk, food

SPEAKERS

Bri Seeley, Paula Veiga, Ronsley Vaz, Matt Bertulli, Gino Wickman

Ronsley Vaz  

Previously on the psychology of entrepreneurship.

Bri Seeley  

I can’t possibly charge that much. Why not? Other people charge that much? Why can’t you charge that much? When I’m presented with an opportunity, the filter through which I pass it through is does this align with that bigger picture vision? If I say yes to this is it bringing me closer to that bigger picture vision. I was so burnt out all the time, because I was constantly focused on external metrics, and I was constantly placing my worth my value my ...

Mental stamina is key to making good decisions as an entrepreneur, and in a society that makes you conform to all sorts of structures, standing out and being yourself is a rebellious act. There’s never been a better time for you to have the mental stamina to grow as an entrepreneur.

If you are an entrepreneur, artist, athlete or creative, one who makes something that didn’t exist before, then this is for you

In this volume of The Psychology of Entrepreneurship…

I interview Bri Seeley about mental stamina & decision fatigue because:

Bri was awarded a Silver Stevie Award in 2020 for Coach of the Year – Business and a Bronze Stevie Award in 2020 for Woman of the Year – Business Services.

She is a member of the Forbes Coaches Council,

The author of the best-selling Permission to Leap, and has been seen on The TODAY Show, Forbes, Entrepreneur, Yahoo!

She’s the top-ranking ‘Entrepreneur Coach’ on Google.

She is also the host of the success diaries a podcast that I’ve been on which is so cool.

Bri Seeley … is an entrepreneur, a coach of entrepreneurs, and a believer that we can all get the goals we strive for.

In this episode we speak about:

* The psychology of being an entrepreneur

* The inner game that we can’t see, we can’t touch, and we can’t put our fingers on

* The amount of mental discipline required in entrepreneurship

* Naveen Jain

* Mental Stamina … how to thing about it, how to pursue it and some ideas to increase your mental stamina

* Bri’s journey into entrepreneurship

* Decision Fatigue … why we don’t make certain decisions and how they make us tired

* How to reduce decision fatigue by keeping your bigger vision in mind to increase mental stamina

* The stories that we tell ourselves about like, “Oh, I can’t possibly have that.”

* The struggles for entrepreneurs vary depending on the stage of entrepreneurship they are at

* Charging what you are worth

* Enneagram … and its theory

If you have a business and a podcast download your free copy of The Recurring Results Roadmap for Podcasters™. Download it here – https://roadmap.wearepodcast.com

This Roadmap gives you 3 main things:

* Your perfect clients’ attention – You know that you’re the best kept secret in your industry. We’ll show you how to get your audiences’ attention. It’s quite simple if you follow the right steps.

* Their deepest engagement – No form of content is more engaging than voice and audio. We’ll show you how to create an engaging podcast.

* An easy method to sell – The average sales process is a mess, for everyone. We’ll show you how to avoid ‘icky’ conversations and properly grow your business.

Volume Transcript

Ronsley

Hi. Its Ronsley. If this is your first Volume, Welcome. This is a weekly series where I go inside the mind of an entrepreneur, artist, athlete, academic; to decipher what is the psychology of our decisions.

I’m Australian and I’d like to start by acknowledging the traditional custodians throughout Australia and recognise their continuing connection to land, waters and community. I pay my respects to them and their cultures; and to Elders past, present and emerging of the land I am standing on today. I extend my respect to the Aboriginal and Torres Strait Islander people who listen to this.

 

Ronsley

What did you think of volume 80?

In a society that makes you conform to all sorts of structures, standing out and being yourself is a rebellious act. There’s never been a better time for you to be yourself.

If you are an entrepreneur, artist, athlete or creative, one who makes something that didn’t exist before, then this is for you

In this volume of The Psychology of Entrepreneurship…

I interview Tina Tower about creating a Micro-Million Dollar business because:

She is the Author of One Life – How To Have The Life of Your Dreams, released in 2018. And now … Million Dollar Micro Business (get your book if you haven’t already got it. I’ve read it cover to cover.)

She has won the Telstra National Young Business Woman of the Year Award

She is an Australian Business Champion featured on the Today Show, in the Financial Review, on Sky Business as well as the Business Woman to watch by Huffington Post.

She is a Coach to online course creators, A Podcaster, Business Strategist … and my friend 🙂 

In this episode we speak about:

* Being the example, the leader & the believer.

* Her first exciting moment in entrepreneurship

* The disparity of professionalism

* The Taliban and what is happening now

* Tina’s backstory – the lawyer, teacher, entrepreneur

* Sales & Selling – how to not have icky sales conversations

* The 7 day launch formula

* How to prepare for a selling campaign

* The mountain of value you already have

* The most important thing you can do for women rights

* Generational women issues

* How to show up as an entrepreneur

If you have a business and a podcast download your free copy of The Recurring Results Roadmap for Podcasters™. Download it here – https://roadmap.wearepodcast.com

This Roadmap gives you 3 main things:

* Your perfect clients’ attention – You know that you’re the best kept secret in your industry. We’ll show you how to get your audiences’ attention. It’s quite simple if you follow the right steps.

* Their deepest engagement – No form of content is more engaging than voice and audio. We’ll show you how to create an engaging podcast.

* An easy method to sell – The average sales process is a mess, for everyone. We’ll show you how to avoid ‘icky’ conversations and properly grow your business.

Volume Transcript

Ronsley

Hi. Its Ronsley. If this is your first Volume, Welcome. This is a weekly series where I go inside the mind of an entrepreneur, artist, athlete, academic; to decipher what is the psychology of our decisions. 

I’m Australian and I’d like to start by acknowledging the traditional custodians throughout Australia and recognise their continuing connection to land, waters and community. I pay my respects to them and their cultures; and to Elders past, present and emerging of the land I am standing on today. I extend my respect to the Aboriginal and Torres Strait Islander people who listen to this.

It’s been a while hey!

Lots of changes. And since this is the psychology of entrepreneurship it is probably important that I address the break I took over the last few months. 

At the end of May my grandma died in India after having covid19 for 3 days. For what may seem like obvious reasons now, I stopped everything. Both podcast stopped publishing. I wanted a break to process it all. What was the biggest impact was that I couldn’t go back to say bye may...

Focusing on the negative gets you nowhere, especially in business. If you don’t want to be a victim of yourself, it’s simple. Don’t be one.

In this volume of The Psychology of Entrepreneurship…

Erik Huberman doesn’t believe in the victim complex. And it shows.

“Well, if you go in expecting it to be a shit show, it’s a shit show.”

As the founder and CEO of Hawke Media, the fastest-growing marketing consultancy in America, Erik Huberman knows a thing or two about business. And he didn’t get here by playing “Mr Nice Guy.” Well, ok, Erik is indeed a nice guy. But he doesn’t put up with crap, and he credits that attitude to getting him this far.

In this volume, we’re presenting you with Erik’s entire uncut interview. Sure, we could have fancied it up a bit, but this guy has a lot to say, and we wanted you to hear all of it. In this conversation, Erik and I discuss why you have to hold your own as an entrepreneur. And he tells some pretty poignant and hilarious stories to hone in on this point. I can’t wait for you to hear.

Other Topics Discussed in This Volume:

The Victim Complex

Knowing when to hold your own

The never-ending nature of business

When Covid hit

Links & Resources:

Hawke Media

Erik’s website

Follow Erik on Instagram

Find @Ronsley on Clubhouse and join The Psychology of Entrepreneurship Club!

Like the polished style of this audio docuseries? Reserve your spot at the next We Are Podcast event so you can learn all kinds of tips and tricks from the experts. They’ll give you all the motivation you need to finally get your show off the ground.

When it comes to making any sort of lasting change in the world, you have to start with the children. After all, it’s the generations that come after us that are going to be cleaning up our messes.

In this volume of The Psychology of Entrepreneurship…

Jane Vadiveloo knows the future lies in the hands of today’s children.

“If we really want to disrupt things, if we really want long-term sustainable change, that is honest and real, it is going to take time. It is going to take investment and it is going to take a change in a power structure.”

As the CEO and co-founder of Children’s Ground, Jane Vadiveloo’s entire career is centred around helping Aboriginal youth. She has a Masters in Forensic Psychology and has been leading organisations for over 25 years. Children’s Ground serves as a unique approach to ensuring future generations of children enjoy education, health, social and economic opportunities.

In this volume, we’re presenting you with my entire uncut interview with Jane. We thought this subject matter could be more effectively accentuated by the entire context of this conversation. You’ll hear Jane explain why her work with Aboriginal youth is so essential to their, and our country’s future. We discuss generational trauma and why that always plays a role when developing effective programs for Aboriginal peoples.

We’ve done several volumes now on the history, strength, courage and tenacity of Aboriginal people and why we should all care. But this is the first time we’ve focused on the children. This was an eye-opening interview for me, and Jane gave me such hope for the future.

Other Topics Discussed in This Volume:

All about Children’s Ground

Generational trauma and how that shapes Jane’s work

Why today’s youth is misunderstood

How history is repeating itself

Links & Resources:

Children’s Ground

Connect with Jane on LinkedIn

Follow Children’s Ground on Instagram

Find @Ronsley on Clubhouse and join The Psychology of Entrepreneurship Club!

Like the polished style of this audio docuseries? Reserve your spot at the next We Are Podcast event so you can learn all kinds of tips and tricks from the experts. They’ll give you all the motivation you need to finally get your show off the ground.

We’ve all negotiated at some point in our lives. Whether you’re the president of your country negotiating international trade or a high schooler negotiating curfew with your parents, it all counts. Negotiation is for everyone.

In this volume of The Psychology of Entrepreneurship…

Two brilliant negotiation experts widen the lens for sorting it out.

While this episode features another fantastic Clubhouse session segment, we only hear two voices this time. Alexandra Carter is a Clinical Professor of Law and Director of the Mediation Clinic at the prestigious Columbia Law School. Dr Mark Goulston is a business psychiatrist, suicide prevention expert, TEDx speaker and consultant. Both are experts in mediation and negotiation. The pair explains why listening is SO important, and they provide tips for improving your negotiation skills.

Entrepreneur or not, you can use these negotiation tools in virtually any scenario. You can even use them if you’re hashing out an internal problem with yourself! Don’t wait for things to go too far before salvaging a relationship or situation. If you want to feel seen and acknowledged, and make someone else feel the same way, you definitely want to give this volume a listen.

Other Topics Discussed in This Volume:

Solving disputes

The power of open questions

Listen to their eyes

Amplifying other voices

Listening to something versus listening for something

Links & Resources:

ASFP On Negotiation

Active Listening

Find @Ronsley on Clubhouse and join The Psychology of Entrepreneurship Club!

Find my guests on Clubhouse!  Alexandra Carter @alexbcarter | Mark Goulston @drmark

We want to hear your podcasting questions! Send them through to [email protected] to get featured on the show. Or slide into our DM’s on Instagram at www.instagram.com/mustamplifyagency.

Like the polished style of this audio docuseries? Reserve your spot at the next We Are Podcast event so you can learn all kinds of tips and tricks from the experts. They’ll give you all the motivation you need to finally get your show off the ground.

Saying no isn’t always easy, but it’s entirely necessary to create boundaries. This goes for your kids, your friends, your family, your co-workers and business associates. But can you say no too much? The art and science of saying no is a bit complex, but it all comes down to staying true to yourself.

In this volume of The Psychology of Entrepreneurship…

When you say no, you’re saying yes to yourself.

Entrepreneurs tend to say yes to everything when it comes to expanding their business and brand. And sometimes, this can be useful, especially when you’re trying to get your name out there. However, setting boundaries is crucial. If you’re hesitant to say no, you’re setting yourself up for resentment, doubt and burnout.

This volume presents another fascinating Clubhouse room. This time we have insights from Kylie Ryan, Chris Dufey, Anna Vocino and Holly Shannon all on the what, when and why of saying no. The conversation varies from tips like reframing your questions and answers to discussions on what you may be missing out on if you constantly say no.

Saying no is a life skill and not one we all have. So in this conversation, we examine the psychology behind both saying yes and no. It’s not just about people-pleasing. Sometimes we feel obligated to say yes even when our gut is saying no. How do we change this and what’s at stake if we don’t? All this fits into the art and science of saying no.

Other Topics Discussed in This Volume:

The Importance of boundaries

Can saying no too much damage your relationships?

Reframing your wording when saying no

Easy No’s vs. Hard No’s

Open heart, strong spine

Links & Resources:

The Power of No

Setting Boundaries Can Help Manage Your Mental Health

Find @Ronsley on Clubhouse and join The Psychology of Entrepreneurship Club!

Find my guests on Clubhouse!  Holly Shannon @hollyshannon | Anna Vocino @annavocino | Chris Dufey @chrisdufey | Kylie Ryan @kylieryan |

We want to hear your podcasting questions! Send them through to [email protected]  to get featured on the show. Or slide into our DM’s on Instagram at www.instagram.com/mustamplifyagency.Like the polished style of this audio docuseries? Reserve your spot at the next We Are Podcast event so you can learn all kinds of tips and tricks from the experts. They’ll give you all the motivation you need to finally get your show off the ground.

There are so many social media apps out there, and they all have their pros and cons as far as using them in a business capacity. Clubhouse is the new kid on the block, and as an audio-only platform, it has great advantages other platforms do not. Are you using Clubhouse to its full potential?

In this volume of The Psychology of Entrepreneurship…

Clubhouse enables people of all walks of life to have powerful conversations.

If you’re a regular listener of this show, then you’ve heard me mention Clubhouse many times recently. I can’t get enough of this platform, mainly because it encompasses all the reasons I love podcasting, but in a broader form. Empowering others to use their voice has always been my thing, and Clubhouse does just that time a million.

In this volume, we have some amazing voices like Holly Shannon, Anna Vocino, James Tuckerman and Dr Sonja Stribling. They’re all discussing the ways they use Clubhouse to their advantage and the tips and tricks they’ve learned along the way. Most notably, the panel breaks down the way this platform is a “conversation quickener”.

I know there are a lot of social platforms out there, but Clubhouse has the potential to be an integral part of your entrepreneurial journey. If you’re wondering the how, when and what makes this all possible, you definitely want to tune into this volume.

Other Topics Discussed in This Volume:

Deeper discussions

Giving away your “recipes”

Targeting your audience

Keep track of your DMs

Links & Resources:

Find @Ronsley on Clubhouse and join The Psychology of Entrepreneurship Club!

Find my guests on Clubhouse!  Holly Shannon @hollyshannon | Anna Vocino @annavocino | James Tuckerman @jamestuckerman | Dr Sonja Stribling @drsonja |

We want to hear your podcasting questions! Send them through to [email protected] to get featured on the show. Or slide into our DM’s on Instagram at www.instagram.com/mustamplifyagency.

Like the polished style of this audio docuseries? Reserve your spot at the next We Are Podcast event so you can learn all kinds of tips and tricks from the experts. They’ll give you all the motivation you need to finally get your show off the ground.

You probably hear about Bitcoin on a daily basis by now. It’s on the news, in your social media newsfeed and in casual conversations around the world. But what is it? And what does it mean for the future of money? Welcome to Bitcoin 101.

In this volume of The Psychology of Entrepreneurship…

What is Bitcoin, and what does it mean for the future of currency?

I’ll admit, I am not incredibly well-versed in the world of cryptocurrency. But I do know that I should be. Bitcoin is an undeniable force that we all should be paying more attention to. Luckily, I happen to have some well-known friends in this area. So, in this Clubhouse fireside chat, you’ll hear Brad Mills and Jimmy Song discuss Bitcoin. Although they don’t always use terms a beginner would understand, we try to break those down for you throughout the volume.

If you’re curious about Bitcoin or even already have some solid knowledge on the subject, I think you’ll find this conversation fascinating. Jimmy and Brad obviously know what they’re talking about, and their passion is infectious. Our goal is that you’ll listen to this volume, then do some research of your own. Could Bitcoin help you reach your goals? Maybe it can at least give you some peace of mind for the future. All that I know for sure is that Bitcoin isn’t going anywhere, so we all should take notes.

Other Topics Discussed in This Volume:

The difference between Bitcoin and altcoins

What does it mean to be “decentralised”?

Bitcoin in the future

Is it too late to get in on the action?

Links & Resources:

What are Altcoins?

What is an NFT?

Blockchain: What are Nodes and Supernodes?

We want to hear your podcasting questions! Send them through to [email protected] to get featured on the show. Or slide into our DM’s on Instagram at www.instagram.com/mustamplifyagency.

Like the polished style of this audio docuseries? Reserve your spot at the next We Are Podcast event so you can learn all kinds of tips and tricks from the experts. They’ll give you all the motivation you need to finally get your show off the ground.

Find @Ronsley on Clubhouse and join The Psychology of Entrepreneurship Club!

Find my guests on Clubhouse! Brad Mills @bradmillscan | Jimmy Song @jimmysongbtc

What freedoms are you giving away without even knowing it? And what does freedom really mean, anyway? It turns out freedom means different things to different people. However, we’re all affected by its definition.

In this volume of The Psychology of Entrepreneurship…

Although freedom may be subjective, there are ways to break down how it affects all of us.

Surprise! We’ve got another Clubhouse session for you. I really love how these conversations have allowed for multiple perspectives on the same subject, so we’re going to keep them coming. In this eye-opening discussion on freedom, I got a little help from my famous friends. This time, I’ve got Brad Mills, Jimmy Song and Scott Mitchell with me.

We had a riveting 90-minute conversation on the freedoms we may be giving up and not even realising it. This volume is the highlight reel of the biggest takeaways from that conversation. And interestingly enough, most were centred around money. What if we have way less control of our money than we think? For years we’ve been conditioned to save, save, save, while a tiny portion of the population has been getting richer and richer, all at the expense of normal, hard-working people.

Enter, bitcoin. Now, I’ll admit, I am not an expert on this subject by any means. Thankfully, the other guys in the room are. Since the topic was freedom, what better way to accentuate that than by breaking down the future of money. If you’re new to the concept of Bitcoin or cryptocurrency, this is a great way to learn a bit about it. The bottom line is money is directly connected to our freedom, and we should all be diving deep into that fact.

Other Topics Discussed in This Volume:

What freedoms are we giving up willingly?

What does it mean to be free?

A basic breakdown of Bitcoin

The Capitalism cheat code

The value of money

Are banks the bad guys?

Links & Resources:

Article – What Will Happen to Bitcoin in the Next Decade?

Study – Free People are Happy People

We want to hear your podcasting questions! Send them through to [email protected] to get featured on the show. Or slide into our DM’s on Instagram at www.instagram.com/mustamplifyagency.

Like the polished style of this audio docuseries? Reserve your spot at the next We Are Podcast event so you can learn all kinds of tips and tricks from the experts. They’ll give you all the motivation you need to finally get your show off the ground.

Find @Ronsley on Clubhouse and join The Psychology of Entrepreneurship Club!

Find my guests on Clubhouse! Brad Mills @bradmillscan | Scott Mitchell @thoughthacking | Jimmy Song @jimmysongbtc | Anna Vocino @annavocino