Could ordinary people really be persuaded to join a cult? In this episode of Psychology Revision with PsychApply, we explore the psychology behind cult recruitment, obedience, conformity, social influence and the powerful techniques groups can use to shape behaviour. We’ll look at why intelligent, everyday people can become involved, how belonging and authority affect decision-making, and what psychology can teach us about resisting influence. Plus, there are clear revision links, evaluation points and exam tips along the way.