The Cambridge Marketing Review Show

Psychometrics pt 2 & Marketing to Millennials


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Part 2 of the interview with Steve Bax, of BaxInteraction about psychometric assessments. This week, Steve discusses the High Potential Traits Indicator which identifies leadership potential by exploring a person’s personality traits.
Lois Shimmen, Marketing Manager at Giff Gaff, explains the Millennial generation and why marketers should learn to communicate better with this new generation of potential customers and employees.
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The Cambridge Marketing Review ShowBy Cambridge Marketing College