The Cambridge Marketing Review Show

Michael Wells of Third Light Limited (https://www.thirdlight.com/) explains DAM - Digital Asset Management, a system to manages your images, videos, and documents in a central place.

John Pennant, Development Director at the Cambridge Arts Theatre, talks to Charles Nixon about the world of arts marketing.

Part 2 of the interview with Steve Bax, of BaxInteraction about psychometric assessments. This week, Steve discusses the High Potential Traits Indicator which identifies leadership potential by exploring a person’s personality traits.

Lois Shimmen, Marketing Manager at Giff Gaff, explains the Millennial generation and why marketers should learn to communicate better with this new generation of potential customers and employees.

Steve Bax, of BaxInteraction, explains what a psychometric assessment is

and its relevance to marketers and businesses. In the first of a two

part interview, he discusses the Thomas Emotional Intelligence

Assessment.

Guest interviewer Charles Nixon returns to discuss Customer Journey mapping with expert Ian Golding (https://ijgolding.com/)

Tony Wilson discusses the concept of Challenger Selling – a

contraversial technique to use for gaining new customers. Peter Young

returns with a tale from the Coalface of Marketing, when he was

marketing the Fairy Liquid brand in Finland

Peter Young explains the concept of franchising from his experience of

working with McDonalds. Kiran explains the concept of Marketing 4.0

looking at the past history of marketing and how marketing entered a new

phase in 2008.

Gary Ashton, director of OE Cam,

describes organisational agility: how well organisation's respond to changes in the marketplace.

Andrew Hatcher, author of

Mastering Metrics Handbook, explains Facebook's video reporting.

Martial Arts expert David Brown of Potentiality Coaching explains how martial arts discipline

helps confidence and goal setting. Richard Parnham, editor of the Professional Services Marketing Group magazine, explains changes in

the world of Professional Services and how companies need to innovate.

Felix Trusler of TellUs explains the role of interactive video. and, in the last

show of the season, we consider 'What is Marketing? with Charles Nixon.

The show comes from the PSMG Conference. Gail Jaffa, Managing Partner of the Professional Services Marketing Group (PSMG) explains why Professional Services Marketing is different

and why innovation is important.

Nigel Clark, author for the Professional Services Marketing Handbook talks about the key take-aways from the PSMG conference.

Uday Phadke returns to explain his research into real world innovation to Charles Nixon. Here he looks at chasms in Innovation.

We have a lighthearted look at memorable Christmas adverts.

Joe Glover on the success of the Cambridge Marketing Meet up. Founded in June 2016, it has grown from an idea over 500 members and hosting monthly meetings discussing a range of marketing topics in Cambridge.