Luke Brynley-Jones of OST Marketing discusses the history of social

media and peers into his crystal ball for future trends.

Daniel Frohwein

of RealiseYourPotential discusses personal and business growth including the 5 gateways framework.

Jargon Buster looks at Roger’s Diffusion of Innovation.

Uday Phadke

explains his research into real world innovation to Charles Nixon. He discusses how his research has uncovered variations and refinements to Roger’s Diffusion of Innovation

Finally, we look at the Internet of Things (IoT) with Terry Nicklin and Karl Meyer.

Guest presenter Allison Thomas speaks to renowned rock photographer Nick Elliot about

creating compelling visual content.

Andrew Hatcher explains return on

marketing investment (ROMI) from his talk at the Cambridge Marketing College bookclub.

Guest presenter Charles Nixon speaks to Nick Wake about Internal

Marketing. This sometimes overlooked part of marketing is the messages you give to your staff and other internal stakeholders.

Author Andrew Hatcher addresses the Cambridge Marketing

College bookclub about Metrics. Marketers can then get better at measuring and reporting on these

results – and the effectiveness of their marketing efforts – through the

study of metrics.

“Marketing has become far more data driven, and we

now have the ability to track performance in a way we haven’t been able

to before,” says Max Childs, director of marketing EMEA at data experts

Monetate.

You can read a sample chapter from Andrew's Metrics study guide.

Our new season kicks off with guest presenter Allison Thomas in

conversation with Craig Gibson from Cyti Digital explains the practicalities of social media advertising.

Milena Mitova from Leafwire Digital explains marketing automation.

In the last show of the season, Kiran considers what marketers should do after the surprise referendum result voting for Brexit. 

Martin

Chillcott of Hotchilly gives a cautionary tale from the Marketing

Coalface.

For the last show of the season, we look at how marketer can

keep up to date, which is particularly important in this time of high uncertainty.

Alan Moore, designer and author, explains why design is important for

profitable businesses.

Martin Chillcott of Hotchilly, describes the

importance of customer retention.

We have a look back at the themes from this season’s shows: Charles Nixon explained ‘What is Marketing?’ and we considered innovation and

entrepeneurship.

We consider the concept of CSR (Corporate Social Responsibility). Is it hype or is it important for businesses to be socially responsible?

Paul Smith explains the SOSTAC framework for marketing planning,

voted one of the best 3 Business Models. SOSTAC stands for Situation

Analysis, Objectives, Strategy, Tactics, Actions and Control.

PR is author of many popular marketing books including SOSTAC(r) Guide to your perfect digital marketing plan. Paul is also the founder of SOSTAC.org the online portal for anyone wanting to become a SOSTAC(r) Certified Planner.

Take a look at Paul‘s website/blog where he posts some cutting edge articles and observations.

Find out more about Paul by connecting with him on Facebook or Twitter

The show is all about social media: Terry Nicklin advises about

Instagram, Neil Wilkins explains the Rule of Thirds and Rachel Hudson

gives examples of organisations with great social media.