Mark Beasly of the Mature Marketing Association explains why the 50+ age group is important but neglected by marketers. Jargon Buster! returns with the 7Ps of Marketing, often called the Marketing Mix.

Photographer David Thorpe advises how to take great publicity photos.

This week, Alistair Pryde of APP Dalmeny Ltd explains Contingency Planning, that is planning for when things don’t go to plan.

Plus Kiran asks marketing practitioners and tutors how they keep up to date: thanks to Barbara de Waard, Kelvin Golding, Nick Wake, Steve Bax, Tony Wilson, Alan Anstead and Lucy Lehane.

Natacha Wilson, MD of Cambridge Insights, explains the ‘6 thinking hats theory’ and ways to help develop ideas.

Andrew MacLennan, MD of Strategy Execution, returns with more examples of strategy execution, including Uber.

Andrew MacLennan, MD of Strategy Execution, talks about the pitfalls of executing a strategy.

Cate Elder explains how and why to do sales promotions and that it is not all about reducing prices.

Amanda Nunn of MoneyMover.com talks about marketing a start-up financial services business. We look at the rules about pricing in marketing communications: just what are the rules about Buy One Get One Free advertising.

James Woodward of Star Radio explains radio advertising, and Kiran looks at how marketing is regulated.

Dan Cresta of Exterion Media talks about ‘out of home’ advertising and Kiran discusses how marketing success is measured using metrics.

Andrew Hatcher picks his favourite new technologies. Walter Herriot, retired Director of St John’s Innovation Centre, explains why business people need common sense not shouting. And we have a quiz – how many of these companies can you recognise?

The new season starts with the basic question: What is Marketing?

Charles Nixon explains.

Jargon Buster! looks at Marketing Automation,

and Walter Herriot, retired Director of St John’s Innovation Centre,

talks about his experience of growing start up companies.

In the last show of this season, Debbie Frost, VP of Facebook, explains Facebook’s users and how businesses use Facebook. Peter Wilson of CommsBox.co.uk explains responsive websites. The show will return on 21st January 2016.