The Moving Beyond Your Tribe podcast is now Public Figure Society Podcast

Like in any business, being a successful hairdresser entails more than just mastering the skills. It requires having great communication skills and knowing how to create meaningful relationships with your clients.

In today’s episode, I wanted to learn more about the secrets of this industry and I invited Keith Russell to share some behind-the-scene aspects of his work. I believe the way he approaches clients and keeps them loyal is the recipe for anyone’s success and his message is strong and clear when it comes to targeting the right people for his needs.

We discuss Keith’s philosophies regarding pricing, how to convince your clients what’s best for them and we also deep our toes into the importance of leaving pride aside and being humble enough to admit that every business needs help until it gets traction.

Keith believes there’s nothing social in social media, so listen to Episode 06 of Moving Beyond Acronyms, to find out how he managed to have a two-months waiting list without marketing and advertising his business online.

Some questions I ask:

• Could you tell us a little bit about yourself? Because you’ve been a hairdresser for quite a while. (04:21)
• What kind of women do you like working with? (12:33)
• What’s your philosophy on the price point you set for your services? (21:03)
• What is the concept of your business? (27:59)
• How do you shift someone's mind if they come in with something that's just not fitting their face, not fitting their lifestyle? (38:45)
• How do you ask for help for your business, without sounding desperate? (48:13)
• What would be the major takeaway for someone that's starting out? (57:46)

In this episode, you will learn:

• What it takes to be a good hairdresser, in Keith’s view. (06:46)
• How Keith chooses his clientele and approaches them. (09:21)
• The importance of asking your clients to refer your business, especially when you’re at the beginning. (16:55)
• The importance of setting a standard for your business & Why giving discounts does not benefit in the long run. (18:25)
• The reason why Keith doesn’t accept tips. (23:53)
• Why Keith doesn’t use social media. (28:32)
• Why Keith believes that being on platforms that offer ratings to your business is the worst thing you can do. (30:13)
• How Keith builds new clientele. (44:14)
• How Keith views success, in general. (60:03)

Link to: Keith Russell's Hair Salon: http://www.stevenpaulsalon.com/hair-care.html

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The Moving Beyond Your Tribe podcast is now Public Figure Society Podcast

Communicating the right message for our targeted audience can be hard sometimes because more often than not it requires simplifying complex topics, in order to be understood by non-expert people. Breaking down concepts and making them accessible is one of the key tips for marketers and organizations to reach and engage their clients, thus getting better results for their business.

In today’s episode, I am joined by Zontee Hou - a passionate advisor and teacher of communications - who shares bits of her vast knowledge on how to better translate our messages with ease and bridge the gap between our company and our desired customers/clients.

Zontee is the founder of Brooklyn-based consultancy Media Volery, and head of strategy for the respected consultancy, Convince & Convert, led by Jay Baer. She brings a unique blend of strategic, academic, and practical thinking to her speaking, workshops, and consulting work. As a marketing consultant, speaker, and professor, she not only empowers her audiences and clients with actionable advice, but she also teaches them the skills they need to become effective communicators.

Listen to Episode 05 of Moving Beyond Acronyms, to learn how to make the complex accessible, how to choose the right platforms to promote your brand, and key tips on how to use content marketing to build close relationships with your audience.

Some questions I ask:

• What got you into communications and marketing? (02:02)
• When you worked on some of the clients where you have made the complex accessible, have you seen resistance? And how have you taken them on that journey? (16:46)
• Why do you think we haven’t decided on a final name for this pandemic, yet? And what do you think history’s actually going to be calling it? (26:10)
• How do you communicate who you are and what you do to the folks you’re selling your services to? (32:49)
• What would you say is the key thing with content marketing? (38:21)
• When you look at all the platforms that are out there now, what do you think is the one that we should be keeping our eye on? (45:31)
• What word, commercial or marketing campaign either influenced you or you really liked? (53:05)

In this episode, you will learn:

• How to turn complex topics into easy-to-understand messages. (03:46)
• The difference between simplicity and accessibility, when it comes to translating a message so that it can be understood by the targeted audience. (09:52)
• One of the reasons why TED talks are powerful. (12:53)
• How Zontee and the team she was part of, managed to attract the right audience to a knitting company. (18:54)
• How bringing people together to do something, creates a sense of camaraderie that empowers people to do more. (23:20)
• The importance of letting people see the bigger picture, when you’re trying to communicate a message. (31:15)
• The difference between marketing and sales. (37:10)
• Marketing is a long-term investment that requires commitment and consistency. (44:17)
• Why Sococo is a great platform that simplifies the lives of distributed teams (50:30)

Connect with Zontee:

• Website
• Instagram
• Facebook
• Twitter
• MediaVolery
• Convince & Convert website

Let’s connect!

• LinkedIn
• Instagram

Resources mentioned:

• Sococo - Online Workplace for Distributed Teams

Visit our website: publicfigureforum.com

Follow us on YouTube: @PublicFigureForum

Subscribe and leave a review: It helps us grow the conversation.

The Public Figure Forum is dedicated to thoughtful dialogue on how we create a human-first society in the age of AI.

Join leaders, innovators, and citizens shaping the future.

Together.

Hosted on Acast. See acast.com/privacy for more information.

The Moving Beyond Your Tribe podcast is now Public Figure Society Podcast

Welcome to the last part of the three-episode series on Kanab. You’ve so far joined me on a fascinating journey of discovering this amazing small town that really knows how to care for its community. In the first part of the series, I talked to Travis about the hotels he manages, how they are designed to match every personality of their visitors, and what he does to get his message out there. In the second part, Camille and Janette took us on a tour and shared with us Kanab’s Unspoiled Magic and all its hidden gems that people are so eager to find.   

With each day that goes by, I’m more and more impressed by these people and how they’ve managed to magically transform Kanab into one of the most welcoming and compassionate cities, and, at the same time maintaining their characteristic uniqueness. As my guest today mentioned several times throughout the episode, it takes a community to create magic, and the locals are the ones that make Kanab special.

In this episode, I wanted to bring into the spotlight one of the top-rated restaurants in the area – Sego Restaurant. It has some amazing, eclectic dishes and elite tastes and flavors from all over the world that really make you feel you’re in a first-class restaurant, despite their reasonable prices. The owner of Sego, Elizabeth Foster, considers that food is about connecting places, flavors, and people - and she and her husband, Shon, constantly come up with new ways to bring back beautiful memories when people taste their food.

Elizabeth joins me today to share how Sego managed to not only survive but thrive during the pandemic, and what is the main message that grew their online community through Facebook and Instagram. Listen to Episode 03 of Moving Beyond Acronyms to find out how these people create magic every step of the way. It’s not as simple as you’d say Abrakanabra, but their message is pure and people-oriented.

Some questions I ask:

• Tell us a little bit about yourself and how did you get to Kanab? (03:34)
• When did the restaurant business start? (06:01)
• How did you go from Rewind Diner to such a high-end restaurant such as Sego? (07:40)
• You have some amazing dishes. How did you come up with these? (12:13)
• What would you say is the one word about Kanab?
• What has surprised you most with this whole process of you engaging people through Facebook? (32:32)

In this episode, you will learn:

• How food is meant to be an experience that ties you to memories. (09:22)
• The reason why Sego Restaurant doesn’t have online ordering. (11:20)
• How they have managed to thrive during COVID-19, when most of the restaurants have closed their doors. (13:30)
• The story of “The Twister” desert – a delicious dish that brings back so many memories for the locals. (15:47)
• How all the people in Kanab have managed to create a strong and supportive community. (17:11)
• The impact Sego’s presence on Facebook has had on the community and on the restaurant itself & what Elizabeth focuses on when she posts. (21:59)
• How the snowball effect of helping each other influences Kanab’s growth. (25:55)
• The overall message that Elizabeth uses to connect with the entire community they’ve created around Sego. (30:23)

Connect with Elizabeth:

• Website
• Facebook Page
• Instagram

Let’s connect!

• LinkedIn
• Instagram

Visit our website: publicfigureforum.com

Follow us on YouTube: @PublicFigureForum

Subscribe and leave a review: It helps us grow the conversation.

The Public Figure Forum is dedicated to thoughtful dialogue on how we create a human-first society in the age of AI.

Join leaders, innovators, and citizens shaping the future.

Together.

Hosted on Acast. See acast.com/privacy for more information.

The Moving Beyond Your Tribe podcast is now Public Figure Society Podcast

Welcome to the second part of the three-episode series on Kanab. I keep finding out wonderful stories about this little city that is growing beautifully every year, so I really wanted to share its magic with you. Kanab has hidden gems all over the place, and you can only learn about them if you pay a visit. The locals are so welcoming and they offer all the information you need while trying to turn your stay into an authentic experience.

In today’s episode, Camille Johnson Taylor and Janette Peatross from Kane County Office of Tourism discuss how they managed to turn Kanab from a town “where you had nothing to do” into the “magically unspoiled” place that is now.

They share how they rebranded the city, how they changed the local mentality, what their target visitors look like and how they attract them, and the lessons they’ve learned in the past six years of continually trying to improve Kanab. We also dive deep into Kanab’s history and the reasons why people here are so special, so tune into Episode 03 of Moving Beyond Acronyms, to learn how they managed to spread their message and keep Kanab’s authentic heritage, while at the same time, growing it into a powerful touristic attraction.

Some questions I ask:

• Camille, when you became Director of Tourism, what were the things that you did or tried to do, and saw that worked? (04:47)
• How do you keep the “unspoiled” as you grow? (08:27)
• For someone who might not know, what can you tell us about Best Friends Sanctuary? (14:10)
• How did you turn the town around, and when did you start developing the major events that you have in Kanab? (16:20)
• Janette, how have you seen Kanab change, before you became Assistant Director? (21:04)
• When and how did you come up with the one-page travel maps? (27:18)
• How did you shift your messaging to the more sophisticated or the more authentic? (39:20)
• If you were to encapsulate everything, what would three key takeaways be? (44:10)

In this episode, you will learn:

• The reason why both Camille and Janette came back to Kanab, after several years of having left it. (01:54)
• The mentality of Kanab’s locals before Camille became Director of Tourism, and the aspects she felt needed to change. (02:36)
• The process of rebranding Kanab and how the phrases “Kanab – Magically Unspoiled” and “Abrakanabra” came to life. (06:00)
• How to be strategic in maintaining the essence and preserving a town’s heritage. (10:11)
• A sneak peek into Kanab’s history that explains the reason why people here are so welcoming. (13:00)
• The famous Hollywood people that have set foot into Kanab. (14:50)
• How the new Convention Center creates a bonding atmosphere for those who decide to host their events here. (19:22)
• How “The Wave” was a hidden gem until fairly recently, and the reason why you have to win a lottery to go visit it. (23:00)
• The importance of maintaining the local quality of life, regardless of the area you’re in. (29:38)
• About “Drag Main” - the event that keeps locals connected during the pandemic. (32:45)
• The global trend of searching for authentic experiences rather than a hokey tourist experience. (39:00)

Connect with Camille and Janette

• Website
• Facebook Page
• Camille’s LinkedIn
• Email: [email protected] 

Resources mentioned:

• The Wave
• Best Friends Sanctuary
• Drag Main Event

Let’s connect!

• LinkedIn
• Instagram

Visit our website: publicfigureforum.com

Follow us on YouTube: @PublicFigureForum

Subscribe and leave a review: It helps us grow the conversation.

The Public Figure Forum is dedicated to thoughtful dialogue on how we create a human-first society in the age of AI.

Join leaders, innovators, and citizens shaping the future.

Together.

Hosted on Acast. See acast.com/privacy for more information.

The Moving Beyond Your Tribe podcast is now Public Figure Society Podcast

As I mentioned in the first episode, I am temporarily living in Kanab while waiting for the lockdown of COVID-19 to end. So far, I have gotten the chance to meet some wonderful people here and visit the attractions around and I totally fell in love with this little town that is one of the fastest-growing ones in the US.

Kanab really differentiates itself from all the surrounding towns in Southern Utah. It’s a town that’s eclectic, it’s got an art gallery, it’s sophisticated, and it has incredible food. When I was looking for what has really defined this town, I found three people that I think have really been the leaders in the community and have helped define Kanab’s personality.

In today’s episode, I’m talking to the first of these three people, Travis Mitchell – the founder and director of Canyons Collection, which is a collection of four different properties with four different moods: Canyons Boutique Hotel (Classic Elegance); Canyons Lodge (Rustic Chic); Quail Park Lodge (Retro Cool); The Flagstone, which is a boutique inn & suites.

Listen to Episode 02 of Moving Beyond Acronyms, to find out how Kanab has evolved in the past years since Travis moved here, why you should come and visit this wonderful city and also, what Travis does to communicate his message and his vision regarding the four properties he’s managing.

Some questions I ask:

• Tell us a little bit about yourself, and how did you get into the hotel business? (06:07)
• What would you say has been the success factor of actually people still coming here in the midst of COVID-19? (12:09)
• What has surprised you about the people that come to your properties? (20:12)
• When did you guys start thinking about the Balloon Festival, the Film Festival – and was it like a community thing or who came up with them? (25:18)
• How did you grow the business? (27:06)
• What have you learned from this whole experience? (30:14)
• What’s your advice for someone that’s trying to communicate a message or something that they have in their heart? (35:48)
• What is your favorite word? Or what is your favorite commercial? (36:54)

In this episode, you will learn:

• How Kanab was like a few years ago. (10:00)
• About the four properties included in the Canyons Collection. (15:14)
• How the properties bring together people from different groups that bond and end up being friends. (16:45)
• About the ways Kanab is being promoted, locally. (21:51)
• A business strategy that didn’t work for Travis. (30:36)
• How Travis managed to communicate his message and his vision to his employees. (33:35)

Connect with Travis:

• Canyons Collection Website
• Facebook Page
• Instagram

Resources mentioned:

• Book: Nevil Shute - A Town Like Alice

Let’s connect!

• Website
• LinkedIn
• Twitter
• Instagram

Visit our website: publicfigureforum.com

Follow us on YouTube: @PublicFigureForum

Subscribe and leave a review: It helps us grow the conversation.

The Public Figure Forum is dedicated to thoughtful dialogue on how we create a human-first society in the age of AI.

Join leaders, innovators, and citizens shaping the future.

Together.

Hosted on Acast. See acast.com/privacy for more information.

The Moving Beyond Your Tribe podcast is now the Public Figure Society Podcast

The reason we get lost in translation with our message is because we assume our friends, family, coworkers, boss, clients, or social media followers know exactly what we mean. We assume that they interpret things the same way we do. We assume that we’ve been clear enough.

We assume!

Welcome to the First Episode of Moving Beyond Acronyms Podcast, where we share practical tools to find your voice and craft shareable content that stands out in the marketplace.

I’m your host, Torund Bryhn - a bilingual strategic communications expert - and I’m going to help you ignite your message with lasting impact, by going behind the scenes to share real and deep conversations with the most prominent message masters.

Today, I’m going to give you a taste of what we’ll be discussing in the next episodes, as well as insights into why I decided to create this podcast, who is it for, and why it’s important to share our message in a way that everyone understands it.  

In this episode, you will learn:

• Who this podcast is for. (02:40)
• What the goal of this podcast is and what topics will we cover. (05:26)
• A little bit about my background and the reason I’m so passionate about the power of language. (06:53)
• The messenger is just as important as the message – how to be an effective messenger. (16:42)
• How the word “Safari” helped me promote a revolutionary technology. (18:36)
• The subjects we’re going to cover in the next episodes. (29:11)

Let’s Connect!

• LinkedIn
• Twitter

Visit our website: publicfigureforum.com

Follow us on YouTube: @PublicFigureForum

Subscribe and leave a review: It helps us grow the conversation.

The Public Figure Forum is dedicated to thoughtful dialogue on how we create a human-first society in the age of AI.

Join leaders, innovators, and citizens shaping the future.

Together.

Hosted on Acast. See acast.com/privacy for more information.