Somewhere along the line, many of us learned that saying yes to unpaid work was the safest way to build traction. But working for free isn't automatically wrong, and charging isn't automatically right—the real difference comes down to whether an unpaid opportunity is a deliberate business decision or an automatic reaction driven by guilt, discomfort, or habit. In this episode of Public Health Entrepreneurs, Dr. Charlotte Huntley breaks down how founders and consultants can stop giving away their expertise by default and start using unpaid engagements strategically to fill their pipeline with ideal clients. Discover the exact questions to ask before saying yes, how to keep your pipeline full without derailing client delivery, and how to spot invitations that masquerade as "exposure" but never convert.
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