Let’s talk about Social PR – the way you position yourself online. Here are a few tips:

1. Become a credible resource.

You have one brand to protect and cherish, and that’s your own. Being trustworthy and providing valuable information, isn’t just a good thing to do, it’s good business. Get out of the WIFM mindset and shift to WIFT (what’s in it for them). Answer questions. Be of service.

2. Don’t underestimate your value.

Sometimes you recognize your value because it’s been drilled into your head. But others might question their value because of past stories you were told and believed (which by the way, aren’t true). As an expert, you’ve earned value because you provide the value.

3. It’s all about creating a strong personal platform.

Your platform is as strong as your personal connections online and offline. In real life you have prospects, customers, colleagues, competitors, networking groups, Meetups, referral partners and the list goes on.  Then there’s LinkedIn, Facebook, Instagram, Pinterest, and YouTube to name a few.

A personal platform is as strong as you’re willing to make it.  Put the effort in to make your foundation solid.

I’m Robin Samora, host of Fast Marketing Minute. Sign up for a complimentary PR Evaluation at RobinSamora.com/PREvaluation. Just like it sounds. Look forward to our call. Talk tomorrow!

The post Three Social PR Tips to Live By appeared first on Fast Marketing Minute.

Did you know that more people in the world own mobile phones than toothbrushes? That’s kind of scary right? Lots of bad breath, but think of it from the perspective of a marketer. First, it’s a huge global audience! People are almost always on their cell phones, scrolling, and on social media. That’s a crazy marketing opportunity, for a world that wants to buy, and buy now.

But, here’s the problem. Everyone is not your target audience. The smaller and more targeted your audience is, the better. Customers have to like, know and trust you – and believe in you before they pay attention – and way before they buy.

What are you doing today to build your like, know and trust factor? Here’s an idea. How about helping 3 people today for free, without expecting anything in return? In fact, do that for 14 days and see what happens. There’ll be 42 happy people and lots of good karma that’s coming right back at you.

I’m Robin Samora, host of Fast Marketing Minute. Check out my Top 40 small business marketing blog at RobinSamora.com to learn more on how to grow your business and brand.  Talk tomorrow!

The post What Are You Doing to Build Your Like, Know and Trust? appeared first on Fast Marketing Minute.