Too often organizations FAIL to develop effective "Crisis Communications" plans. Detailed, well throughout plans are extremely valuable should a crisis occur. What can be PREVENTED if you consider this and other potential problems during a detailed, well-thought-out crisis communications plan in advance? 

Although she had her degree in Public Relations & Communications, Donna Siebrasse, Founder of SSR PR Solutions, did not have Panama in her future.  How things change.  It was her marriage that got her there.  After a few years in Panama, and surviving a dictatorship, she recognized an opportunity to present and practice some great American-style PR in Panama City.  With a large influx of American corporations, those opportunities expanded. In this episode, Donna outlines how she began, how she expanded, and how she eventually grew into having a ten-person staff.

Also, visit our NEW YouTube video.  Learn more about this podcast at:

https://www.youtube.com/watch?v=3D54NRSyeXs

Asian Americans are the fasting growing population segment and most affluent.  In America, there are about 20 Asian subgroups and your success depends on which group you are marketing to. You MUST comprehend and practice their cultural norms if you want to be successful.  Which generation are you dealing with?  How do you properly greet them?  What is most important to them about your product?  Dr. Michael Soon Lee, President, EthnoConnect, provides important information you must adhere to and avoid failure.  One fatal mistake: all Asians DO NOT look alike. Asians know the differences between these groups in appearance and other areas.  This episode will save you potential embarrassment and guide you to success.

The corporate communications renaissance is a resurgence of all the elements needed to successfully coordinate and produce your internal and external communications activities.  Yesenia Reinoso, Principal of "Y" Communicate, provides a compelling, comprehensive and knowledgeable overview of the importance and benefits of a well constructed, effective and all-encompassing corporate communications plan.  She offers experience and insights on the positive impacts of thorough planning, employee buy-in and active participation.  Listen and learn as this insightful young lady delivers guidance and tips you can use!!

Thanks listeners for great 2021 year.  See our updated podcast video on YouTube. Public Relations Review Podcast Now on YouTube.

Christian public relations! Is there much difference between them and traditional PR? How can one practicing Christian PR work within the traditional setting?  Can a traditional PR organization accommodate Christian PR practitioners?  What hurdles do Christian PR practitioners face when dealing with traditional media?  Guests Dr. Amanda Staggenborg, George Fox University and Reverend Brian Fesler, Religion Communicators Council discuss these issues and more in this informative episode.  Listen!  Learn!  Share!

Did you know that many companies don't apply for awards simply because they are s NOT aware of them. Awards bring prestigious and positive recognition to all types of businesses.  Awards are the ideal confirmation of your quality of work and professionalism.  Becky Wilson,   WDS Marketing & Public Relations, in Overland Park, Kansas  has shifted her focus and has now helped her clients win over 300 awards.  That's right, over 300  awards.  Listen as she explains how to submit successful entries, how to locate award opportunities and more.  Honestly, since speaking to Becky I have also submitted an entry for an award she made me aware of.  Her guidance may help you be on be receiving end of a new trophy.

Sustainability issues are being addressed all across the nation and around the world.  How are U.S. public relations professionals getting involved, contributing to this very important issue.  Piia (Pea-a)_Aarma, CEO of Pineapple Tweed, Honolulu, Hawaii provides insight into local sustainability issues and her involvement.  She articulates about the particular projects in Hawaii, the goals for projects and how she helps these projects become successful.  This episode provides an overview of her efforts toward helping Hawaii become a better place to live...and how others might benefit from her experiences.

Thanks listeners for great 2021 year.

With the complexion and growth of the United States population pointing toward people of color one would think public relations firms, government agencies and others would develop plans to reach these populations--particularly African Americans.  Estimates suggest than people of color will become the majority of the U.S. population somewhere around 2040-2060, if not sooner. People of color will constitute 57% of the population with African Americans reaching about 14% percent of the population by 2030.  In addition,  African Americans will have buying power of over $1.5 trillion by 2030. Can any PR firm, government agency, etc afford to overlook this market?

Developing your strategic communications plan is not a quick & easy process. Jessica Graham, APR, Fellow APR, Fionix Consulting, Charlotte, NC, provides useful guidelines to help you better understand context and content needed to produce a successful strategic communications plan for your clients or office.  Jessica outlines how she proceeds both as a "front and center" consultant or a member of the client's team to provide the needed services.  Her holistic approach could be valuable to you. If you have been in search of strategic communications guidance this is your episode.

With over 25 years of solid public relations experience at senior levels Betty Galligan was constantly aware too many younger people entering their public relations job were still not equipped to handle any serious projects.  In addition, there are folks with some experience that could benefit from some additional skills and advanced/refresher public relations courses to  justify job growth. Enter, the "Public Relations Finishing School," a 10-module online curriculum that provides the guidance and expertise to help those wanting advancement.