Karen Dalton, APR, Executive Director for the Canadian Public Relations Society discusses the similarities of PR from their American counterpart and how they are dealing with changes with journalism, social media and more.

Managing Age Diversity in the Workplace and how this dynamic affects workplace interactions and how employers can make sure to appreciate how age diversity can contribute to a more effective workplace.”

Don Spetner, executive vice president of Corporate Affairs for Korn/Ferry, discusses his presentation, “The Digital Age Communicator: Managing the Digital Age Communicator.”

Corinne Weisgerber, Ph.D., assistant professor of communication at St. Edward’s University in Austin, discusses her presentation, “Tweet Your Way to Success: How to Use Twitter to Connect With Your Audiences,” and how Twitter can serve as a powerful addition to any public relations practitioner’s communication toolbox.

Conference attendee Julie Keyser-Squires, APR, vice president, CFO of Softscribe, discusses her company’s public relations work in green government, green tourism and hospitality, and how they provide to clients a blend social media, traditional public relations and technology-based solutions.

“Marketing Over Coffee” podcast co-hosts John Wall and Christopher Penn discuss their presentation, “Social Media Public Relations: How to Use Social Media to Reach Reporters and Analysts.”

Conference attendee Lara Kretler, associate vice president of Fahlgren Mortine, tells us about her work as a member of the PRSA Central Ohio Chapter Board of Directors, including the benefits of volunteering with her local PRSA Chapter.

Independent consultant and blogger Rachel Happe discusses her new venture in community management. She also follows up on her presentation on “The Naked CEO: How Social Media Communities and User-Generated Content is Changing Organizations.”

Conference attendee Bob Wilson discusses the importance of measurement and community, something his clients ask for on a regular basis. He also discusses the influence of blog scoring, and how he is working with a client on incorporating social media into their public relations work.

Peter Himler, founder/principal of Flatiron Communications LLC, discusses his participation in moderating a session with A-list bloggers. He covers their discussion on strategies and techniques for building better blogger relations.