Public Sector Marketing Automation Insights

Today we discuss with David Shapinsky, Senior Advisor, US Food and Drug Administration, why  technology for the Public Sector needs to transcend the current needs and team members so it can support and grow with the agency continuing changing requirements. 

The opportunity utility companies have by leveraging their customer data and marketing automation to increase customer experience in these challenging times.

Recently we had a public sector communications director describe their situation and he wanted to know if marketing automation could help reduce their workload. 

Are you wondering how to justify the value of marketing automation? Today we discuss the public sector value drivers for marketing automation.  

Does your IT team have concerns about marketing automation? Today we discuss the model Enautics uses to help public sector agencies address this concern.

Today we discuss who should manage the marketing automation solution for the public sector. Should it be marketing/communications or IT security?

In this episode, we joined by a representative from the Oracle Marketing Cloud to share what they are doing to apply the FedRamp process to the Eloqua marketing automation system.

This episode is part one of a two-part FedRamp series. Part 1answers the following two questions:

1. Why FedRAMP is Critical to Government Agencies 
2. Who Governs FedRAMP?

This episode covers the three Integration options for the Public Sector Marketing Automation.

Part 2 of 2: Enautics' VP of Consulting & Sr. Multi-Solution Architect, Dion Jones answers questions from John O'Keefe of Oracle Marketing Cloud about what Public Sector agencies need to be aware of before building a marketing automation solution.