In today’s show I’m joined by Cat Hogan, who has published her debut novel They all Fall Down. She tells me how social media is a vital part of her marketing strategy to boost sales and her profile as a debut author.

JSB Talks Digital is a weekly podcast show hosted by social media author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.

In this episode:

• Facebook to pay internet stars for live video;

• 2016 Email Marketing Metrics Benchmark Study;

• Twitter announces application process for verified accounts;

• My Shoutouts: Social Media Success Summit, The Marketing Success Summit and my new four-week online program – How to Win Digital Business;

• I interview debut author Cat Hogan about how she uses social media to promote her book;

• My featured column: how to attract qualified leads to your website; and

• SumoMe - the social media tool that saved my working week.

JSB Talks Digital is a weekly podcast show hosted by social media author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.

In this episode:

• Facebook to pay internet stars for live video;

• 2016 Email Marketing Metrics Benchmark Study;

• Twitter announces application process for verified accounts;

• My Shoutouts: Social Media Success Summit, The Marketing Success Summit and my new four-week online program – How to Win Digital Business;

• I interview debut author Cat Hogan about how she uses social media to promote her book;

• My featured column: how to attract qualified leads to your website; and

• SumoMe - the social media tool that saved my working week.

Lesson from today's show: Don't try to wing a PR crisis on social media, it won't pay off.

JSB Talks Digital is a weekly podcast show hosted by social media author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.

In this episode:

• Augmented reality goes mainstream as Pokémon Go goes viral

• Twitter & Facebook announce TV deals

• I speak to Amanda Morgan, Marketing Manager with Go Animate based in San Francisco

• My Shoutouts: Google offers free calls in the wake of the Nice attacks while Facebook activates Safety Check

• The Texas Department of Transportation launch ‘Don’t Pokémon Go and Drive’ campaign

• My featured column: Don’t try to wing a PR crisis on social media; and

• PrettyLink - the social media tool that saved my working week.

JSB Talks Digital is a weekly podcast show hosted by social media author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.

In this episode:

• Augmented reality goes mainstream as Pokémon Go goes viral

• Twitter & Facebook announce TV deals

• I speak to Amanda Morgan, Marketing Manager with Go Animate based in San Francisco

• My Shoutouts: Google offers free calls in the wake of the Nice attacks while Facebook activates Safety Check

• The Texas Department of Transportation launch ‘Don’t Pokémon Go and Drive’ campaign

• My featured column: Don’t try to wing a PR crisis on social media; and

• PrettyLink - the social media tool that saved my working week.

JSB Talks Digital podcast is a weekly show hosted by social media author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.

SUBSCRIBE HERE

Hello and welcome to JSB Talks Digital. The podcast for marketers, small business owners and those of you bringing your skills into the Digital Age! I’m Joanne Sweeney-Burke and I’m your host!

 In this episode

Twitter launches Dashboard;

Snapchat introduces Memories;

Live video streaming on multiple platforms is dominating influencer conversations;

I speak to Marie Collins, founder of DigiPulse Marketing about the challenges and opportunities for small business owners in the digital age;

My shoutouts: Bluebird Care launch their new homecare webinar series; Cat Hogan, Author of They All Fall Down; and SAP and Brian Fanzo who team up to host a week-long series of Facebook Live shows

My featured column: just do your own thing online; and

Meet Edgar, the social media tool that saved my working week.

 

Useful links from this episode

The social networks are really moving at speed these days with almost weekly feature updates as they compete for our time! Because time spent on social networks equals money from advertising revenue.

 Twitter has launched Dashboard, a management tool aimed at small businesses. While most of us in marketing already use some sort of social media management tool, it probably explains why we were less than impressed by Dashboard. I've tested it out, and you can read my thoughts on it here.

 

 

 

 

 

Snapchat has introduced a great new feature called Memories. But some commentators think it might take the ‘raw’ out of the ‘real’.

The most frequently asked question during my Snapchat training programmes is: Can I add my own photos or videos to my Snapchat story? The answer I used to give was no, however now it’s yes!

Memories let’s you save snaps and stories inside Snapchat, edit them, and send them out again. I've also reviewed this new feature so read my blog post on JSB's views.

Live video streaming on multiple platforms is dominating influencer conversations right now on the social web.

Live video is hot in social marketing. We are very well aware of that.

However, recently social media influencers have been getting hot and bothered about how to stream live video on multiple platforms at the same time.

There are a number of software products on the market to achieve simultaneous live broadcasting. But I highly recommend taking a trial of these products before purchasing.

OBS Studio –is a free piece of software, which allows you to broadcast on Facebook Live on your Facebook Page, Groups or Profile and from your desktop.

Wirecast – is a paid for software starting at $495 but by all accounts it is much more robust than OBS studio for live streaming on multiple platforms.

Ian Anderson Gray has written two great blog posts on how to use OBS studio and how to use Wirecast to broadcast to Facebook Live.

Interview of the Week

In this show I’m joined by Marie Collins, founder of DigiPulse Marketing.

 

3 Social Media Musts from Marie Collins for small businesses

Serve up the same quality online as you do in your offline business activities;

Get verified on Google My Business; and

Educate yourself on digital by utilizing the massive amount of free and paid for resources online.

JSB Talks Digital is a weekly podcast show hosted by social media author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.

In this episode:

Twitter launches Dashboard;

Snapchat introduces Memories;

Live video streaming on multiple platforms is dominating influencer conversations;

I speak to Marie Collins, founder of DigiPulse Marketing about the challenges and opportunities for small business owners in the digital age;

My shoutouts: Bluebird Care launch their new homecare webinar series; Cat Hogan, Author of They All Fall Down; and SAP and Brian Fanzo who team up to host a week-long series of Facebook Live shows

My featured column: just do your own thing online; and

Meet Edgar, the social media tool that saved my working week.

JSB Talks Digital is a weekly podcast show hosted by social media author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.

In this episode:

Twitter launches Dashboard;

Snapchat introduces Memories;

Live video streaming on multiple platforms is dominating influencer conversations;

I speak to Marie Collins, founder of DigiPulse Marketing about the challenges and opportunities for small business owners in the digital age;

My shoutouts: Bluebird Care launch their new homecare webinar series; Cat Hogan, Author of They All Fall Down; and SAP and Brian Fanzo who team up to host a week-long series of Facebook Live shows

My featured column: just do your own thing online; and

Meet Edgar, the social media tool that saved my working week.

JSB Talks Digital is a weekly podcast show hosted by social media author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.

SUBSCRIBE HERE

Hello and welcome to JSB Talks Digital. The podcast for marketers, small business owners and those of you bringing your skills into the Digital Age! I’m Joanne Sweeney-Burke and I’m your host!

 In this episode

Takeaways from VidCon

Facebook changes their algorithm again and launches MSQRD Live

Huzza pulls up a chair at the live broadcasting table

I speak to Cliona Connolly, Irish Press Officer at the EU Parliament

My Shoutouts: Social Media Day 2016, The 4th Annual Global Data Conference and the launch of DigCitInstitute and DigCitKids

My featured column: why Snapchat is the rising star of social media;

I ask my six year old son BobbyB about Snapchat; and

Missinglettr - the social media tool that saved my working week.

 

 Useful links from this episode

Follow Michael Stelzner, Founder of Social Media Examiner on Huzza and watch his weekly social media news show

Read about my presentation at the 4th Annual Global Data Conference in Santa Clara, San Francisco

Join the Digital Citizenship Summit community and find out more about DigCitKids and DigCitInstitute on Twitter

The tool that saved my working week - Missinglettr the social media tool to automate blog posts

Add Cliona Connolly on Snapchat

3 Takeaways from vidcon

Why do I feel that in every episode of this podcast that live video dominates? Well, probably because it’s taking over all global social media conversations.

30,000 people attended VidCon in Anaheim, California recently and there was lots of exciting news coming from it. Despite the time difference I was able to catch early morning Facebook Live’s from Joel Comm and Michael Stelzner on the big news breaking in online video.

Live video is changing the social media landscape. Here’s three takeaways from VidCon:

Facebook announces it will be launching a new Facebook Live feature where other users can "drop in" to the live feed as "guests." The social network will also allow you to schedule live broadcasts in advance.

YouTube announce live video via their new mobile app. Straight from the YouTube app, creators will soon be able to hit the traditional red “upload” button and see the option to “Go Live.”

Forbes Reporter, Bree Brouwer says: “Platforms are proliferating, but it’s what we do with them that matters.” I think this is a crucial point. It is impossible to react to every single platform change, however it’s how we integrate those channels into our social marketing that matters.

 

Interview of the Week

In this show I’m joined by Cliona Connolly, Irish Press Officer with the EPP Group in the European Parliament. The EPP is the largest political grouping in the EU with 215 centre-right MEPs. Cliona works alongside the four Irish Fine Gael MEPs and is based in Brussels.

Cliona has held this role for the past five years but previous to this worked as a journalist in Ireland, first working in regional print journalism as editor of the Monaghan Post and then in broadcast journalism with Shannonside Northern Sound.

I also asked Cliona about the fallout from Brexit on social media.

 

Tips from Cliona Connolly on how to tell Snapchat stories if you're a political or campaign-based organization

Plot: plan your story, what are you going to say?

Structure: every story has an introduction,