Publish to Thrive Podcast

In this episode, Charles George talks with Michael Ebeling & Tabitha Moore about how innovative book funnels maximize book sales, revenue, and customer value.

We discuss how book funnels help authors sell more books, grow their business, and earn more money.

During our conversation, we discussed:

• The anatomy of a high-converting funnel
• The crucial mind shift authors need to make to succeed
• How to leverage your book to build a thriving business
• How book funnels maximize customer value, and help acquire new customers faster
• One of the best ways to drive traffic to the book funnel

Whether you're an author looking to maximize the impact of your work or someone interested in book marketing strategies, this episode is packed with valuable insights and actionable advice.

Listen in as Michael, Tabitha, and Charles discuss the secrets of creating a high-converting book funnel that can elevate an author's success.

Kim Galloway is a best-selling author of over 20 books, and she helps message-driven authors FINALLY write their books so they can share their message, help the people they're meant to help, and get more clients.

During our conversation, Kim discussed:

· Why non-fiction books need to move the reader's emotional baseline to help them achieve transformational impact

· How to structure your book with the hot mess to clarity curve

· The difference between an author's message and the messaging.

· How a mom with four young children from 7 years to 3 months old home schools, finds time to run a business, send emails, and earns money every day from her email list.

I hope you enjoy this episode of the Publish to Thrive Podcast.

Here are other topics she discussed:

· Why her ideal client is not based on traditional demographics

· She shares some of the biggest benefits of writing her books

· Why she loves passive income and why you don't need to niche with books

· Why your book is a legacy project and can share your knowledge across generations

· How legacy projects leave a lasting positive impact in forever widening circles.

· How a non-fiction book is the intersection between the teacher and the student

· 3 different ways a book can build a business

· How books can stand the test of time

· How books are different than any other type of training or content.

· Why a book can fail if it is positioned as a long-form sales letter

· She explains the difference between the author's message and the messaging

· How she helps authors define their message and why it is indivisible of who they are.

· Why defining your message is not a head thing, but a heart thing.

· Why your message is always about putting good into the world, and your why

· She discusses her slide-up sideways method to help you pinpoint your message

· How you can use storytelling in a non-fiction book

· How to structure your book with the hot mess to clarity curve

· Why you need both storytelling and teaching in a book, and how to find the balance between the two

· Why your book does not need to take the reader from 1-100. The book can demonstrate how to go from A to G, but then tell the reader how to take the next step of the journey.

· Her process to help authors gain clarity and go from idea to finished book

· The structure of her newsletter and the secret to sending it every Tuesday since 2012

· Why she shifted from coaching clients to selling digital products

· How she used her email list to earn revenue everyday for an entire month

· Finally, Kim shares her strategy for creating products to help authors.

Quotes From Kim During the Podcast

"Stories move the emotional baseline… if you can shake readers out of the status quo that will be the key to them remembering what you taught them so they can go out into their lives and do what they are trying to teach them."

"Storytelling is not about the depth and breadth of human emotion. You are not trying to write the next great American novel. You do need to tap into your own heart, so you can touch the heart of the reader."

"When you are going through the book writing process there is a shift in the book being about you to the book being about the reader."

"Craft your stories to move readers from hot mess to clarity by using your using your own personal life, and clients told as stories to help them obtain that goal they want to achieve."

"Stories do not need to have a beginning, middle and end. They do need to have an emotional punchline."

"You don't have to plug all of those holes and fix all of those steps."

"How do readers move forward into clarity. Based on what you are teaching them?"

"You newsletter should be your non-negotiable for your business."

Listen to this episode as Kim shares how to move your reader's emotional baseline.

Sherri Coffelt has 24 years of experience as a coach.

She helps service based entrepreneurs design their ideal life.

During our conversation, she talks about her process, how she coaches people, and why she considers herself a results partner with her clients.

I love how Sherri helps people be very intentional about creating the life they want.

I hope you enjoy this conversation and the insights on designing your bucket list life.

Here are a few things we discuss

· How Sherri changed from generating leads offline to getting most of her leads online

· How she generates leads for her business today

· How she operates her business when she travels most of the year

· How she uses discipline to create freedom and why the Freedom is in the discipline

· How she helps service based entrepreneurs create their ideal life

· Why she does not create a one-size fits all coaching program

· Why consistency is the key to building a successful business

· How to structure revenue opportunities to reach your goals

Listen to this episode to discover how to live life by design.

On this podcast episode, Anne Moss Rogers shares how after her son committed suicide, she started a blog and a new purpose of helping other people by preventing suicides.

Here are a few things Anne Moss shares:

How Her Emotionally Naked Blog Started

• How one viral newspaper article that she wrote opened up new possibilities.
• After experiencing the death of her son, she started writing a blog post a day.
• How writing the daily blog posts helped her heal.
• Why she switched to writing a blog post a day instead of posting just on social media.
• The average length of her blog posts.
• Some of the topics Anne Moss Rogers shares Talk about stats, success, grief addition, suicide, and how that lead to other people sharing their stories.
• How she has over 1500 blog posts on her website now and over 144 guest posts.
• How she is syndicating her blog posts to social media and email.
• Why the first blog post took over 5 months to write.

How the Blog Helped Anne Moss Rogers Heal

• How she discovered that pain has a rhythm and how it helped her
• How she coped with the pain and motivated herself.
• How grief morphs and changes over time
• How her blog lead to writing a book
• How starting the blog transformed her

Digital Marketing Combined With Publishing Content To Help Prevent Suicide

• How she is using her digital marketing skills to help prevent suicide
• How 50,000 to 60,000 people have watched one of her videos that provides hope and resources to help prevent suicide
• How the blog is more about vulnerability and opening up than Anne Moss' grief journey
• How the only blog post that she didn't share on social media immediately, and how it still went viral
• How she syndicates her blog posts to social media and her email list
• Why her goal from her content is to make people feel that they are not alone
• People gain what they need from each presentation or blog post
• How she makes sure she gives people different things to take away for their toolbox.

How Email Marketing Connects Deeper With Her Audience

• How she is using email marketing to connect with her audience.
• How she uses a personal email with RSS emails to connect with her audience.
• The difference between the RSS emails and the personal broadcast emails.

How Her Blog Generates Revenue

• Different ways she generates revenue from her audience.
• How she is starting to include more online events and how its helping her reach even more people.
• She shares how her blog posts helped her write a book.
• How her audience contributed to sending her book to other people struggling with suicide.
• She shares how much traffic she is getting on her site each week.
• Finally, she shares the Emotionally Naked Love Story. -How through grief and her site, two people connected and eventually got married.

Anne Moss Rogers Quotes

"As you are hurting you are healing" - Anne Moss Rogers

"Now that I recognize that pain is associated with healing. Now I can withstand a lot more a lot more often." -Anne Moss

About Anne Moss Rogers

Anne Moss Rogers is an emotionally naked public storyteller, a brain tumor survivor and author of the book, Diary of a Broken Mind. She is the owner of the popular Emotionally Naked blog and co-owned and later sold her digital marketing business to pursue suicide prevention after her son Charles died by suicide on June 5, 2015. He suffered from depression and addiction.

She has given a TEDx, Can a Blog Save Lives?, been interviewed by the New York Times, spoken at the National Institute of Mental Health. A graduate of UNC Chapel Hill, she now lives in Richmond, VA with her husband, Randy. Her surviving son, Richard, works in LA as a filmmaker.

On the podcast, Cheri describes how purpose-driven entrepreneurs can build their platforms by writing 4 different types of books.

On This Podcast Episode:

Cheri describes what lead her to become an entrepreneur for over 20 years.

She shares how her business has changed over the years.

Plus, why she chooses to help non-fiction heart-centered business owners write their book.

Cheri reveals why she teaches authors the process of writing a book versus how to be a better writer.

She shares the four different types of books that create an author's platform

Her program teaches entrepreneurs how to write each of these different types of books

Mission-Memoir- dives into who you are and why you do what you do. It shares a part of your life, what happened in your life and the lesson you learned, and how you help people learn the same lesson.

How to Book – teaches what you do and invites people to work with you. Plus, we talk about should authors reveal all of their secrets and precisely what to do in this type of book.

Case Study Book – Cheri and Charles a variety of ways to write a case study book.

Short Book – are smaller books designed to be lead magnets. They range from 25,000 - 40,000 words with several calls to action to work with you.

Finally, Charles and Cheri discuss how courses and books complement each other and the purpose of each.

About Cheri Merz

Cheri Merz is an author and coach who guides coaches, entrepreneurs, and aspiring writers to write and self-publish their books using her six-step process.

Cheri has supported authors earning up to mid-six-figure incomes. She has written over thirty novels under pen names. Cheri holds a BA in English and coaching certification from Eben Pagan's Virtual Coaching program.

Outside of the passions of writing fiction and coaching, Cheri loves hiking, gardening, cross-stitch, and reading.

DeKesha Williams focuses on building webinar selling systems that convert prospects into customers and produce profit.

On this podcast, DeKesha shares:

• How being fired from the same job twice, motivated her to start her company
• How her previous retail experience benefits her business today
• The purpose of her book and where she sees her book in her online sales system
• Why leadership skills are vital to owning a business and working with clients
• She shares the three stages of the buyer's journey and how she applies it to her business
• How she helps people construct their entire online sales funnels and nurturing sequences
• She identifies her ideal clients
• Why she focuses primarily on building webinar selling systems
• Why most revenue is produced after a conference or event
• Why every piece of content needs a call to action
• The difference between live streams and webinars
• The purpose of her Facebook group and how she is getting 50% engagement in her group
• How conversions happen online
• Different ways she uses her book to build her business and connect with prospects
• Ways she generates revenue for her business
• How she gets a 5-10% conversion rate with her webinar selling systems
• Why she is moving more toward opening her signature program quarterly versus being open year-round
• How she has so many different client attraction programs
• Where she sees her business in 5 to 10 years from now

Listen to this episode as DeKesha, and I discuss converting prospects into customers and building online selling systems.

Quotes by DeKesha Williams

"What are you doing to build the know, like and trust factors?"

"One program can change your life if you let it."

"What you focus on expands."

"Get out of your own way!"

Greg shares how he helps authors write the first draft of their novel in six months.

With Greg's Agile Writing Method, he takes the creative process of writing a novel and fuses it with an almost scientific approach to telling a story.

He shares how the Hero's Journey influenced his Agile Writer Method

With the Agile Writer Method, there are 8 steps to his storytelling approach. Plus, how each step of the novel is about 30 pages.

He shares how he helps writers mold their idea into these 8 stages.

With his agile writer method, you write 10 pages each week for 25 weeks and have a finished first draft of 250-pages.

How heroes and villains are similar and different

Moreover, he shares about marketing from social media to blog posts.

Finally, he discusses authors building a fan-base and connecting with fans.

Join us for this podcast.

Benita Conde focuses on helping creatives cultivate a life and business they love.

On this podcast Benita shares:

How her role as a professional ballet dancer prepared her for a career working with advertising agencies in New York City.

How the external demands of the advertising world led her to create her current business?

Why, Benita needed to become as equally aligned in her professional life, as she was spiritually with her true sense of self, and her relationships with her family, friends, and community.

The challenges of leaving her advertising job to start her business.

Why you need a personal board of directors.

How she now helps creatives cultivate a business and life they love.

Why you should explore the thoughts and ideas that are calling to you, even if it seems scary and crazy.

Why it is important to surround ourselves with a group of people who will allow us to flourish

Why people often become defined by their roles and why it seems to limit who they are and possibilities.

Why sometimes you need to try something new.

Podcast Quote

It's a really powerful time to explore your truth right now, even though the systems, and structures, news media, and what we are hearing from collective messaging, might be saying oh this is a fear-based time…don't listen. It feels totally opposite to me.

-Benita Conde

Mary Foley coaches women entrepreneurs on how to increase revenue and keep their red cape flying.

Her goal is to help women entrepreneurs achieve their dreams and make an impact.

On this podcast, Mary shares:

• How do to keep your red cape flying in your business?
• Why entrepreneurs need to be bold and courageous
• Why it is essential to believe in yourself and know that you can figure this out
• 7 Ways to Rev Up Your Business
• What is an RGA and how it relates to increasing revenue
• Why you need to be super clear on the problems you solve and how you help your customers
• How to have "Air Conversations" with your previous clients and customers.
• Why you should focus on 3 sources of revenue
• How to redefine failure

Plus, Charles and Mary share why the longer it takes to achieve a goal, the more likely you will succeed.

I hope you enjoy this episode of the Publish to Thrive podcast.

Podcast quote

Change is inventible. Growth is optional, so choose to grow. - Mary Foley

On this podcast, word stylist, Nakita Rowell-Stevens shares 3 different ways that she helps people write a book.

The three ways Nakita helps people write a book are:

• Ghostwriting - People that want her to write the book completely.

• Editing Books for Publishing - People that created a book but need help with editing.

• Find Your Muse Intensive- workbook, assignments, and worksheets with weekly deliverables that will keep you on track to keep you focused on writing and completing your book.

Two challenges that hold people from back from writing and finishing their book.

• How acknowledging your fears release the emotions that prevent you from writing and completing your book?

• Creating an emotional connection to writing and finishing a book.

When writing a book, you must answer the question, "Why do you want to write the book?"

Nakita's shares her biggest strength.

Why she is shifting away from helping business owners with content marketing.

How she markets her business

• Why she focuses on email marketing
• Why she started a simple Facebook group that quickly grew to 50 active people.

She shares her favorite part about her business

And why her biggest challenge is letting go of the old to embrace the new.

Plus, the goals for her business in a 1, 5, and 10 years.

Quotes by Nakita on the Podcast

The choices that you make in your life just don't affect you. - Nakita Rowell-Stevens

Are you committed enough to your dream, even though there are going to be casualties along the way, that you are still going to press forward? - Nakita Rowell-Stevens