In this episode, Clint Betts sits down with Burke Olsen, a prominent figure in Utah's media landscape, to discuss his fascinating career journey and the dynamic world of journalism and media. From his early days in PR to his current role at the Deseret News, Burke shares insights into the challenges and triumphs of the industry.

00:00 - Introduction and Provo's Vibrant Scene
01:07 - Silicon Slopes and Fiji Water
01:23 - Introducing Burke Olsen
01:50 - Early Career in PR and Journalism
02:32 - Olympic Experience and Career Growth
03:13 - Graduate School and Boutique PR Firm
03:50 - Joining Pew Forum on Religion and Public Life
05:05 - Silicon Slope Summit Announcement
06:01 - Transition to Digital Media and Deseret News
07:18 - First Role at Deseret News
08:18 - Digital Disruption and Content Strategy
09:19 - General Manager and Digital Integration
10:16 - Journalistic Accountability and Analytics
11:38 - Joining Pew Research Center Board
13:00 - Geographic and Ideological Diversity
14:09 - Deseret News' National Reach and Strategy
15:21 - KSL Classifieds and Digital Success
16:35 - KSL's Unique Market Position
17:42 - KSL's Simplicity and User Needs
18:11 - KSL TV and Radio Success
19:12 - KSL's Regional Radio Stations
20:00 - Balancing Commerce and Information
21:04 - Media Bias and Objective Reporting
22:32 - Deseret News' National Strategy
24:09 - Deseret News' Unique Position and Mission
25:12 - Church Ownership and Editorial Independence
27:09 - Religious Liberty and Specialized Coverage
28:54 - External Perception of Deseret News
30:07 - Relationship with Salt Lake Tribune
31:37 - Dissolution of Joint Operating Agreement
32:52 - Tribune's Coverage and Revenue Challenges
33:56 - Deseret News' Approach to Paywalls
35:10 - Successful Subscription Models Elsewhere
36:39 - Diversifying Revenue Streams
37:32 - Building User Habits and Loyalty
38:00 - Deseret News' Unique Voice and Community
39:02 - Role of Editorial Boards
40:07 - Editorials and Public Opinion
42:01 - Editorials' Impact on Coverage
43:11 - Example from Salt Lake Tribune

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Show Links: https://www.deseret.com

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