The Difficulty

Publishing as a Creative Act and Why Crossroads Opens Today


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In 1917, Virginia and Leonard Woolf set up Hogarth Press in their dining room with about forty pounds of operating capital. Five years later, Sylvia Beach published Ulysses from a Paris bookshop after every major publisher refused it. A few months after that, Hogarth Press published The Waste Land — another book the corporate houses had passed on. In a span of five years, two small presses founded by writers and bookshop owners redefined what English-language literature could do in the twentieth century.

The publishing moment we are living through in 2026 looks remarkably like that one. The big houses have closed their doors to the writer of serious nonfiction without an existing platform. Agents have become the new editorial gatekeepers. The book that takes seven years to write is structurally homeless in the corporate system.

This episode argues for what comes next — a return to the editorial tradition that produced the literary canon. Crossroads Publishing Group is a boutique press in that tradition. Two lanes: Leadership (Covey/Lencioni/Collins) and Reflective (Solnit/Whyte/Hollis/Tooze/Klein). Hybrid model, legitimately operated. IBPA-pledged. CLMP member.

The Founding Voice cohort opens today. The first three writers signing a publishing engagement — Editorial Framing Brief or above — receive a dedicated Difficulty episode profile, inclusion in the first seasonal catalog, and permanent recognition on the Crossroads website as a Founding Voice. Pricing is not discounted. The recognition is structural.

→ Engagements: crossroadspublishing.group/engagements → Submit: crossroadspublishing.group/inquire → Discovery call: Book on Calendly



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The DifficultyBy Dr. Chad Prevost

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