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In this episode of Publishing Out Loud, we are speaking to the Media Monetization Head of the Meta business unit of lastminute.com group, Elio Simeone. Jetcost, the main brand, is one of Europe's leading travel metasearch platforms.
Jetcost is one of Europe’s leading travel metasearch platforms giving travellers access to an unparalleled inventory of flights, hotels, private accommodations, and car rental solutions.
Elio drives yield management and publisher development activities, leveraging revenue solutions within the ad-tech ecosystem. Here, he shares his insights on the importance of ad tech in the world of travel.
He also gives his two cents about the changing landscape of monetization, especially with Google’s mandate of using a Google-certified CMP and phasing out cookies.
Some key discussion points to look out for:
Changing privacy policies in the EU
How does metasearch media monetization differ from classic monetization strategies
Conversational AI redefining the face of customer service
And more interesting facts for anyone working in the ad tech domain!
This episode of Publishing Out Loud is hosted by Shaunak Thakkar, Associate Publisher Development Manager at AdPushup.
Happy listening! :)
Changing Landscapes: Down to the wire with Mithun Kidambi
In this episode of Publishing Out Loud, we bring you an all-embracing conversation with Sümeyra Teymur, CEO at Haberler.com
Founded in 1998 Haberler.com has grown to become one of the largest news websites, with over 288M Monthly page views it has a vast readership both in Turkey and internationally.
From content and medial to digital growth, the conversation covers a range of topics related to the internet, eCPM’s and digital expansion in Turkey, providing listeners with a unique perspective on the world of Turkish news and entrepreneurship and the different growth opportunities in this industry.
Also, Sümeyra shares insights from her professional life as well as her personal life, including her quickest read, three experiences from her bucket list, and her journey to becoming the CEO.
Some Key Takeaways from this episode include-
Embracing the Digital Growth and New Technologies
How the future is looking in the industry
Saying Yes to Opportunities
Don't miss this inspiring conversation, as our host Lendele and Sümeyra chat about chasing dreams, building empires, and balancing life and work all from a CEO’s perspective.
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- CTV.
Explain Like I'm 5 aka ELI5 is a podcast mini-series where we aim to breakdown complex Ad Tech topics into simpler terms for our listeners with the help of our hosts Shivam and Shaunak. In today's episode, we dive into one of the hottest topics in the industry- Overlay Ads.
From the publisher's feed