As a gonzo documentary maker and author, John Safran goes where others fear to tread. He's been baptised, exorcised, crucified, hung out with extremists. Now he's digging into the spin and shenanigans of Big Tobacco. When is a cigarette not a cigarette when it really still is? An eye-opening conversation about vapes, "heat sticks", and corporate obscurantism. Will John Safran smoke out the truth?