After just a quick year sabbatical, we're back with Season 2 of Pull The Thread Podcast. This is mostly a recap for the past year, as to why Krystal took a break from ALL content creation, as a digital business owner AND brick-and-mortar business owner, and how we're approaching reentry/planning for a profitable, peaceful year.

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

If you're hustling for new clients all day, and working as fast as your little fingers can fly  all night, you've probably been walking the fine line between self-employed and business owner for a while now.

Krystal has a couple ways to tell if it's time to make the changes you need for long term stability, as well as a little advice for what's going to be expected of you when you change.

Regardless of whether you want to scale your business, or remain a one-person operation, Krystal has tips for what to look out for along the way. 

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

Do you ever feel like people are lapping you? Like everyone else is moving forward, and your current status is... well... stationary? 

Episode 27 of Pull the Thread podcast is for the perpetual planner who just can't seem to pull the trigger on launching or is stuck without any growth. Because you only ever really have two choices - you can evolve or remain.  Are you willing to do what it takes? 

Krystal guides listeners through a series of practical questions to get unstuck a move forward - what's it gonna be?

Questions to answer for your business to move forward:

1.  What do customers want?
2. Can I get them what they want?
3. How do I deliver it to them?
4. Where can we find pockets of target customers who are frustrated with our competition?
5. Where is the competition weak or deficient in delivering the outcomes, solutions, and the value the market demands?
6. What should we be doing to communicate to potential customers that a
we are the aspirin for their pain?
7. What are the three primary problems (pains) my target market has?
8. Where have I substituted my judgement for what I want to deliver, for what the customers actually want to receive?
9. How could I check in with our customers to find out what new pains they’re experiencing or gains they want to achieve?

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

September marks my assistant, Natalyn’s one-year anniversary of working at our brick-and-mortar sewing business. I finally dragged her behind the mic to share about the past year, all the hard work she’s put in, and things she’s learned along the way.

If you’re considering fashion school, or a career in the hands-on side of creating fashion, this episode is one not to miss. We talk about how she scored her opportunity, what it took to prove herself, things she found surprising, and how she would go about it if she did it all over again. We also delved into my management style, and shared some behind the scenes of our favorite projects we’ve worked on together. 

Keep up with Natalyn’s journey by following her on Instagram at @natalynkaser. 

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

These nine (mostly free) tools have changed the game for me in terms of automating and delegating tasks. My goal as a business owner is to not waste any human brainpower whatsoever dong things computers can do more efficiently, and in return, keeping our valuable hands busy doing work that matters for people who care. 

My top 9 tools for a more productive, profitable handmade business:

1. Lucky Orange
2. ChatGPT
3. Trello
4. Answer the public
5. Hemingway app
6. Artful agenda 
7. Flodesk
8. Slack
9. Sheets

As promised, get 50% off your first year of Flodesk using this code:  https://flodesk.com/c/XNKSAJ

Head to KrystalDouglas.come to hop on the mailing list!

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

Derek Thompson says that to sell something familiar, you have to make it surprising. To sell something surprising, you have to make it familiar. "It is in this interplay between familiarity and surprise where the strongest appeal lives.

And isn’t that just it? Customers are either torn between their curiosity of new things, and also, a fear of anything too new.

Hop into this episode to learn how to walk the line between familiarity and surprise, and to hear a really cool story about how a Russian Jewish immigrant named Rose Blumkin went from buying used clothes for 10 cents to selling her company for $60 million.

pullthethreadpodcast.com

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

Did you know Steve Jobs was so upside down on starting Pixar that he was personally funding payroll for months on end before Toy Story was released? He couldn’t secure backing from anyone, but truly believed in the creative underbelly of what was going on inside of those ordinary offices that sat next to an oil refinery.

Jobs was $50 million in the hole, but still knew he was onto something in what they were creating. He brought in Lawrence Levy to be his CFO, who documented the tale of tension, creativity, and lunacy, in bringing Pixar to what it's known as today.

A five star life requires margin. YOU need breathing room - you need margin in your craft or fashion-based business in order to survive and keep creating. These 10 tips will inject a little more oxygen into your survival helmet from month to month.

50% off your first year code for Flodesk (my preferred email service provider): https://flodesk.com/c/XNKSAJ

Subscribe to the mailing list to get more free content like this at krystaldouglas.com.

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

The largest art theft in history happened nearly 33 years ago, in Boston, March 18, 1990. Thieves stole 13 pieces of art valued at over $500 million, from Isabella Gardner Museum.

One of the pieces stolen has been valued at $250 million… A reward of $10 million is still being offered for the return of this art. 

Have you ever stolen from yourself? If you’re a creative trying to do business by selling the things you make, or your services themselves, most likely, I’m sorry to tell you, you have.

This episode is all about the ways you’re stealing from yourself, and how to stop.

Dig into other episodes by visiting pullthethreadpodcast.com

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

The most valuable piece of missing art in the world disappeared as part of a $500,000,000 art heist 33 years ago.  Everyone had suspicious guesses as to what actually happened to all the art stolen by thieves dressed up as policemen, but personally, I think it may have been an inside job.

When it comes to YOUR business, how often are you stealing from yourself without you knowing? I'm willing to bet, more often than not. As business owners, it's tough to hold ourselves accountable... to ourselves. This episode goes in-depth on three ways you may be stealing from your (and your business's) future.

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

This episode highlights the pain points of well-intentioned aspiring fashion designers.

If a sketch were all one needed, then anyone could be a fashion designer... But it isn't.

You don't need to know how to pattern or sew - you just need to communicate with those who do.

There are a lot of steps between making a sketch, and having it manufactured into wearable clothing... 

I built you a staircase. 

Fashion lines are expensive, but they cost even more to start if you don't know what you're doing.

The majority of the work happens before you ever approach a factory for manufacturing.

You can hire out the skills you don't have, but understand that your adventure buddies (i.e. pattern makers, seamstresses, manufacturers) expect you to at least bring a map before they climb onboard.

You've got work to do.

Tap into the industry knowledge needed to have a fashion design manufactured.

https://projectfashionforward.com

Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.