Lynya Floyd is the senior media coach for Selena Soo’s Impacting Millions program, where she works with entrepreneurs, coaches and experts who want to elevate their status using the power of the media. She has helped clients land stories in media outlets like Forbes, Well + Good, Yoga Journal, Fast Company, Entrepreneur on Fire and more. Lynya has nearly two decades of experience working in the media as an editor at magazines including Glamour, Essence, Family Circle, Seventeen (so she clearly knows her stuff!)

Lynya helps us (yes, me included) tackle some of the mental blocks that hold us back from reaching out to the media. She guides us on how we can properly communicate our health philosophy in a publicity space, and unveils her tips and tricks to land some amazing, local PR.

--> Grab this FIRE freebie! This super meaty resource is stacked with month-by-month timely topics to write content about and will help you generate ideas to pitch PR on.  
Selena Soo's 2021 Publicity Calendar

More ways to catch Lynya...
Impacting Millions Program
Follow her on IG at @lynyafloyd
If you're interested in 1-1 publicity training with Lynya, email [email protected]

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Ready to join the #dcsquadmovement?

• Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 800+ and counting!)
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How to work with Dr. Krysti:

• Learn about my chiropractic coaching group— The Illuminated Squad
  • Book a discovery call
• Interested in joining me on the podcast? Reach out to me here

You’re not alone if you feel like you need a crash course on boundaries, work/life balance, and time management. Let’s be real - no matter how disciplined we are, it’s only human to fall back into patterns where we feel like we’re running a race that will never end. 

Through time and practice, I’ve found 2 ways that regularly help me snap back into a groove that feels both sustainable and congruent with my life priorities. Whether you default to a “work-more” mindset or a “can’t-get-motivated” mindset, these simple strategies can help bring you back to center and restore your harmony.

--> Grab the Ideal Schedule template freebies!
Ideal Schedule.pdf
Ideal Schedule.xlsx

--> What topics can I cover on the podcast to keep you going on your journey? Do you have  a question for me regarding Ideal Schedule? Post in the Illuminated Insiders group and tag me! I’ll respond in the comments :)

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Ready to join the #dcsquadmovement?

• Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 700+ and counting!)
• Want first dibs on new content, freebies and updates? Join my email list
• Let's keep the conversation going on social! Find me on Instagram and Facebook

How to work with Dr. Krysti:

• Learn about my chiropractic coaching group— The Illuminated Squad
  • Book a discovery call
• Interested in joining me on the podcast? Reach out to me here

The universe has a funny way of stopping you in your tracks when you’re just chugging along in your day-to-day grind. 

In this Mindset Moment episode, I reflect on some recent personnel changes that shook me a bit, but were also the perfect reminder from the universe to prioritize consistency in my desired growth and long-term goals. 

It may get you thinking to yourself, “What has been helpful for me that I’m no longer consistent with?"

--> Looking for the replay of the referral workshop? Shoot my team a message here

--> Any DC's that join the Illuminated Squad by 1/29/21 will get instant access to these powerhouse marketing tools:

Facebook Ad Training + Step By Step Guide: In this training, get the know-how on how to set up Facebook Ads and utilize them for outward growth! 

IG Audit By Molly Cahill / Instagram Expert: I've never offered my clients this kind of bonus before! Molly Cahill is the go-to expert for all things IG and she is offering a FREE 15-minute personalized audit of your business IG account. 

 Grab your Marketing Bundle Bonus when you join today. (exp. 1/29/21)

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Ready to join the #dcsquadmovement?

• Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 700+ and counting!)
• Want first dibs on new content, freebies and updates? Join my email list
• Let's keep the conversation going on social! Find me on Instagram and Facebook

How to work with Dr. Krysti:

• Learn about my chiropractic coaching group— The Illuminated Squad
  • Book a discovery call
• Interested in joining me on the podcast? Reach out to me here

If you're using the word 'subluxation' in your outward marketing, it's time to stop.

This is just one of the lessons learned in today's chat with Instagram coach, Molly Cahill.

Before becoming the social media maven she is today, Molly was a young mom that pursued chiropractic for pain relief. It took her about 10 years to adopt the wellness mindset from chiropractic, and in that time realized what so many chiros are missing in their messaging.

She has since harnessed her skills as a sales and marketing pro to focus on how to communicate the chiropractic mission into a simple language that clarifies—not confuses— prospective patients and gets them to convert.

--> Grab Molly's free Patient Voice + Branding Worksheet Here!

--> Any DC's that join the Illuminated Squad will get a FREE 15-min. customized IG audit from Molly! Grab your Marketing Bundle Bonus when you join today. (exp. 1/29/21)

--> Check out Molly on IG here: http://www.instagram.com/mollyacahill

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Ready to join the #dcsquadmovement?

• Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 700+ and counting!)
• Want first dibs on new content, freebies and updates? Join my email list
• Let's keep the conversation going on social! Find me on Instagram and Facebook

How to work with Dr. Krysti:

• Learn about my chiropractic coaching group— The Illuminated Squad
  • Book a discovery call
• Interested in joining me on the podcast? Reach out to me here

My chat with Dr. Lauryn Brunclik from the “She Slays The Day” podcast! While our conversation goes back a bit, the content is as relevant as ever with the “New Year, New You!” messaging that routinely bombards us all each January.

We tackle the misconception that if you aren’t always hustling and chasing goals, then you are sitting complacent. It’s not that black and white...it’s a whole lotta gray!

-----------   !!   Free LIVE Referrals Workshop for DC's !!     -----------   

I’ll be sharing my secrets on how to cultivate an internal referral system that will run on autopilot while multiplying your profits!

Show up LIVE Tue. Jan 19 @ 1pm CST to get your specific questions answered by yours truly!

Can’t make the time slot? Sign up anyways to get the replay in your inbox!

theilluminatedsquad.com/referrals

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--> Get my free guide for lady DC’s here— “3 Proven Strategies To Take Your Practice From Plateau to GROW!”

Ready to join the #dcsquadmovement?

• Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 700+ and counting!)
• Want first dibs on new content, freebies and updates? Join my email list
• Let's keep the conversation going on social! Find me on Instagram and Facebook

How to work with Dr. Krysti:

• Learn about my chiropractic coaching group— The Illuminated Squad
  • Book a discovery call
• Interested in joining me on the podcast? Reach out to me here

(psst...listen to episode 7 prior to this episode if you haven't yet)
If you’ve noticed your business page on Facebook has seen considerably less traction over the past year, you aren’t alone. Facebook itself has admitted to giving algorithm preference to group posts over page posts.  This means your posts within a group are far more likely to show up in your patient's newsfeed. 

In addition to greater social exposure, a group specifically for your patient community can foster greater holistic education, deepened connections, and optimize your retention — boom!

You might be wondering…”Where do I even begin on a Facebook group for patients?!” Well I’ll dig in on the episode and give you the keys to start up successfully.

And BONUS! Here’s the Facebook Group Strategies cheat sheet I promised you in the episode.

-----------   !!   Sign up for the From Plateau to GROW Workshop !!     -----------   

I’ll be sharing my secrets on how to cultivate an internal referral system that will run on autopilot while multiplying your profits!

Show up LIVE Tue. Jan 19 @ 1pm CST to get your specific questions answered by yours truly!

Can’t make the time slot? Sign up anyways to get the replay in your inbox!

theilluminatedsquad.com/referrals

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--> The patient texting service we use in our practice— get your first month free!  ZingIt

--> Get my free guide for lady DC’s here— “3 Proven Strategies To Take Your Practice From Plateau to GROW!”

Ready to join the #dcsquadmovement?

• Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 700+ and counting!)
• Want first dibs on new content, freebies and updates? Join my email list
• Let's keep the conversation going on social! Find me on Instagram and Facebook

How to work with Dr. Krysti:

• Learn about my chiropractic coaching group— The Illuminated Squad
  • Book a discovery call
• Interested in joining me on the podcast? Reach out to me here

Do you wanna know what most women suck at? Celebrating the WINS in their lives! (Yes, I’m looking at you.) We are exceptionally skilled at conquering a task or achieving a goal and then moving on to the next one without giving the prior another thought. Well, persevering through 2020 deserves a damn celebration, so I’m going to challenge you to pause and reflect.

This episode works almost as a journaling exercise of sorts, as I help you look through new lenses in which you can discover new avenues of accomplishments. It’s vital for you to celebrate the positive things, so take this time to honor your power, your innate wisdom, work ethic, and so on, so you can end this year with an attitude of gratitude.

Also, this episode is brought to you by my hot tub! Yes, my hot tub. I’ll explain in the episode ;)

--> Get my free guide for lady DC’s here— “3 Proven Strategies To Take Your Practice From Plateau to GROW!”

--> To be first to know about the upcoming From Plateau To GROW! workshop, hop on my email list and join us in the free FB group for women in chiropractic - Illuminated Insiders.

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Ready to join the #dcsquadmovement?

• Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 700+ and counting!)
• Want first dibs on new content, freebies and updates? Join my email list
• Let's keep the conversation going on social! Find me on Instagram and Facebook

How to work with Dr. Krysti:

• Learn about my chiropractic coaching group— The Illuminated Squad
  • Book a discovery call
• Interested in joining me on the podcast? Reach out to me here

On this Mindset Moment episode, I have a bone to pick with a certain "motivational quote" that I unfortunately fell victim to in my early self-development years. I take this opportunity to flip the script and help you break out of this toxic thinking, so you can harness the power you already have within. 

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--> This episode is brought to you by my new practice growth playbook! Download it FREE here: 3 Proven Strategies To Take Your Practice From Plateau to GROW!

--> To be first to know about the upcoming From Plateau To GROW! workshop, hop on my email list and join us in the free FB group for women in chiropractic - Illuminated Insiders.

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Ready to join the #dcsquadmovement?

• Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 700+ and counting!)
• Want first dibs on new content, freebies and updates? Join my email list
• Let's keep the conversation going on social! Find me on Instagram and Facebook

How to work with Dr. Krysti:

• Learn about my chiropractic coaching group— The Illuminated Squad
  • Book a discovery call
• Interested in joining me on the podcast? Reach out to me here

In the beginning of my years in practice, I remember constantly asking people ahead of me on my journey, “What’s your secret sauce?!” 

Well... spoiler alert. There is no “secret sauce.” There is no effective “Grow Your Practice Quick!” scheme. The fact of the matter is — your growth will take time and repetition.

To this day, the #1 thing that has built, and continues to grow, my thriving, multi-doc family practice is, you guessed it— REFERRALS. I know, I know. I don’t expect you to be surprised by that fact. But what I am going to bring to light in this episode is the barrier that often arises between when a patient recommends you to someone and what gets them to convert. This right here is the secret sauce, if there ever was one.

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--> Access this episode's Companion Guide here: 3 Proven Strategies To Take Your Practice From Plateau to GROW!

--> To be first to know about the upcoming From Plateau To GROW! workshop, hop on my email list and join us in the free FB group for women in chiropractic - Illuminated Insiders.

We want to thank our sponsor for this episode, Park Ave Prints! They create beautiful EDUCATIONAL ARTWORK FOR THE MODERN CHIROPRACTOR that looks *wildly* chic in any practice space or patient rooms. Check them out!

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Ready to join the #dcsquadmovement?

• Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 700+ and counting!)
• Want first dibs on new content, freebies and updates? Join my email list
• Let's keep the conversation going on social! Find me on Instagram and Facebook

How to work with Dr. Krysti:

• Learn about my chiropractic coaching group— The Illuminated Squad
  • Book a discovery call
• Interested in joining me on the podcast? Reach out to me here

On the heels of last week’s episode with Kate Northrup, I have a real treat for you!

Earlier this year, I attended Kate’s Origin mastermind with a group high-level female entrepreneurs (and by high-level, I mean several of them bringing in 7-figures.) I was both fascinated and intrigued to know how all of these women could break through the hustle mindset and see bountiful personal and professional success using Kate’s “Do Less” method of cyclical productivity‚ especially because it continues to be a work-in-progress for myself!

Throughout my three days with these women, who all have diverse career paths and specialties, I discovered 5 KEY TAKEAWAYS that wove the golden thread that connected us all on our trajectories. Follow along as I dig into each of these 5 areas to see which action steps you can take and reflection points you can make to move your personal and professional growth forward.

The book I referred to in the episode was Patriarchy Stress Disorder by Valerie Rein, PhD 

Our Black Friday Deal expires on 12/11 at 11:59pm— don't miss these rare savings! 

Ready to join the #dcsquadmovement?

• Join us in the free FB group for women in chiropractic - Illuminated Insiders (over 700+ and counting!)
• Want first dibs on new content, freebies and updates? Join my email list
• Let's keep the conversation going on social! Find me on Instagram and Facebook

How to work with Dr. Krysti:

• Learn about my chiropractic coaching group— The Illuminated Squad
  • Book a discovery call
• Interested in joining me on the podcast? Reach out to me here