The number one goal for nonprofits is to bring in enough funds to sustain their efforts. Without money, no more cause. No more work done in the community.

From simple efforts to selling candy bars to holding formal galas, nonprofits have done a tremendous job of turning ‘asking’ for money into an art. The most effective fundraising is not having to ask. When one can gain the financial support without spending anything to obtain, the organization has gone from the minors to the major league. Obviously, a mutual affinity for the cause was seen and now goals can be met.

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