"How can I improve the coffee shop operations?"

If you've ever asked yourself this question, there's a simple answer: Customers give you feedback constantly — the trick is knowing which hints to take and which to ignore.

In this episode of Pulling Shots, Kailee and Sam break down how to separate real signal from noise at Friedrichs Coffee

The first step is always the hardest, we'll tell you exactly how to do it!

We dive into the process of how to update menus, aesthetics, specials, equipment and other things for the continued growth of your shop.

Coffee shop emergencies, equipment failures, employee incidents & irrational fear. Sam and Gary go through the types of emergencies they've had to respond to and how to have the right mindset in response and to be prepared.

In this episode we open up about the current challenges facing our business and how it affects our outlook for growth.

Coffee shop culture, barista management, and employee retention — the real conversation most owners aren't having. Sam and Kailee break down what actually builds a strong coffee shop team: why communication is the root of almost every staff frustration, how menu changes land differently on the floor than on a spreadsheet, the dress code debate, and why there's no substitute for physical presence — or a trusted middleman. If you own a café and you're not in it every day, this one's for you.

What is it like to build up multiple coffee shop locations? This episode Sam and Gary reminisce on the most important things they've learned from their management journey.